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How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study
C Giray, B Yon, U Alniacik, Y Girisken
Journal of Business Research 144, 1175-1185, 2022
142022
Identification in football team fans: Sample of Kocaelispor fan
YB Doğru, F Koç, C Giray, B Yön
Turkish Journal of Marketing 6 (1), 1, 2021
3*2021
Kültür ve mekan araştırmaları
O Turgay, T Demir, M Yücetürk, A Dündar, E Ada, T Doğan, SV Öztürk, ...
Nobel, 2022
12022
COGNITIVE MARKETING
B Yön
The Essentials of Today's Marketing-3, 2023
2023
Beyond Ritual: Exploring Organic Markets in Turkey
M Kaptan, B Yön
The Latest Approaches in Communication Sciences, 2023
2023
DİJİTAL DÖNÜŞÜM: LÜKS 4.0’A DÖNÜŞÜM
ÖÜB Yön
DİJİTALLEŞME 2, 145, 2022
2022
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