| Consumer attitudes towards mobile marketing in the smart phone era C Watson, J McCarthy, J Rowley International Journal of Information Management 33 (5), 840-849, 2013 | 405 | 2013 |
| Managing brand presence through social media: the case of UK football clubs J McCarthy, J Rowley, CJ Ashworth, E Pioch Internet research 24 (2), 181-204, 2014 | 368 | 2014 |
| Social Media Marketing Strategy in English Football Clubs McCarthy, Jeff, J Rowley, B Keegan Soccer and Society, 2021 | 26 | 2021 |
| Social network sites and relationship marketing communications: Challenges for UK football clubs J McCarthy, E Pioch, J Rowley, C Ashworth Proceedings of the 15th International Academic MindTrek Conference …, 2011 | 20 | 2011 |
| Social Network Sites and Football: Key issues for football club marketers J McCarthy 12th Annual Doctoral Symposium, 2009 | 2 | 2009 |
| Reflections on Business Research: Working Backwards, Forwards, Sideways J McCarthy | 1 | 2012 |
| Evolving Approaches to Social Media Marketing Strategy of English Football Clubs: A Brand Perspective J McCarthy Manchester Metropolitan University, 2023 | | 2023 |
| The Practice of Business Research: Akin to Orienteering J McCarthy, E Pioch, J Rowley, CJ Ashworth, P Harrigan, L Harris Proceedings of the Academy of Marketing Conference 2012: Marketing: Catching …, 2016 | | 2016 |
| Social Media: The Issues, Benefits and Strategies for Brands J Rowley, Jenny. Ashworth, Catherine, McCarthy Integrating Social Media into Business Practice, Applications, Management …, 2014 | | 2014 |
| Social Media J Rowley, CJ Ashworth, J McCarthy | | 2014 |
| Social Media: The Issues, Benefits, and Strategies for Brands J Rowley, C Ashworth, J McCarthy Integrating Social Media into Business Practice, Applications, Management …, 2014 | | 2014 |
| Reflections on Business Research: Challenging Convention J McCarthy | | 2012 |
| Social Network Sites and Football: Key issues for football club marketers Jeff McCarthy J McCarthy | | |
