| Not a problem: A downside of humorous appeals AP McGraw, JL Schiro, P Fernbach Journal of Marketing Behavior 1, 187-208, 2015 | 36 | 2015 |
| # Healthy: smart digital food safety and nutrition communication strategies—a critical commentary JL Schiro, LC Shan, M Tatlow-Golden, C Li, P Wall NPJ science of food 4 (1), 14, 2020 | 14 | 2020 |
| What makes smartphone games successful in food information communication? LC Shan, JL Schiro, K Zhong, P Wall npj Science of Food 4 (1), 2, 2020 | 7 | 2020 |
| Using humor to" sell" good life choices JL Schiro University of Colorado at Boulder, 2016 | 4 | 2016 |
| All Kidding Aside: Humor Lowers Propensity to Remedy a Problem P McGraw, P Fernbach, JL Schiro ACR North American Advances, 2012 | 3 | 2012 |
| Two-By-Two: Categorical Thinking About Continuous Bivariate Data B de Langhe, P M Fernbach, JL Schiro ACR North American Advances, 2018 | | 2018 |
