| CONSUMER BEHAVIOUR OF SLOVAK HOUSEHOLDS IN THE SPHERE OF ORGANIC FOOD IN THE CONTEXT OF SUSTAINABLE CONSUMPTION. P Kita, M Žambochová, J Strelinger, V Kitová Mazalánová Central European Business Review 10 (2), 2021 | 7 | 2021 |
| New factors of consumer behaviour in the context of business models used in retailing during the COVID-19 era P Kita, G Maciejewski, M Čvirik, VK Mazalánová Forum Scientiae Oeconomia 10 (3), 75-92, 2022 | 5 | 2022 |
| Changes in the Culture of Consumption During COVID-19: a Decision-Tree Model. P Kita, M Žambochová, G Maciejewski, M Čvirik, VK Mazalánová Cultural Management: Science & Education 7 (1), 2023 | 3 | 2023 |
| Nutritional behaviour of households: An analysis of Slovak consumers P Kita, GG MaciejewsKi, M ŽaMbochová, J Strelinger, VK Mazalánová Forum Scientiae Oeconomia 9 (2), 73-94, 2021 | 3 | 2021 |
| Activities of retail units as an element of business model creation P Kita, M Čvirik, G Maciejewski, M Žambochová, V Kitová Mazalánová Polish Journal of Management Studies 27, 2023 | 1 | 2023 |
| Perosnality of Consumer as a Factor of the purchasing behaviour in the Retail Unit P Kita, V Kitova-Mazalanova, M Grossmanová In ITPB 1 (5), 39, 2014 | 1 | 2014 |
| The Key Elements of Business Models of Slovak Retail Companies as a Basis for Their Ability to Respond to European Challenges in Terms of Environmental, Social, and Economic … P Kita, M Žambochová, M Čvirik, VK Mazalánová Cooperation and Enlargement: Two Challenges to be Addressed in the European …, 2023 | | 2023 |
| The Key Elements of Business Models P Kita, M Žambochová, M Čvirik, VK Mazalánová Cooperation and Enlargement: Two Challenges to be Addressed in the European …, 2023 | | 2023 |
| Design of a tool to measure the behavioural aspect of conscious and sustainable consumer attitudes P Kita, M Cvirik, G Maciejewski, VK Mazalanova Forum Scientiae Oeconomia 11 (2), 133-146, 2023 | | 2023 |
| Pedagogical Innovation of French-Language Teaching as a Tool for Educating Managers in the Context of Internationalization J Strelinger, P Kita, J Kita, VK Mazalanova, F Dano Journal of Intercultural Management 10 (2), 71-97, 2018 | | 2018 |
| THE EDUCATIONAL SYSTEM MARKETIZATION MECHANISM IN THE SLOVAK REPUBLIC IN THE CONTEXT OF DYNAMIC CHANGES IN ECONOMIC OPPORTUNITIES, AND EDUCATION POLICY VK MAZALÁNOVÁ, P KITA, P KITA 23ème Conférence Scientifique Internationale du Réseau PGV, Casablanca, 14 …, 2017 | | 2017 |
| MARKETIZATION MECHANISM IN EDUCATION P Kita, VK Mazalánová 4th INTERNATIONAL MULTIDISCIPLINARY SCIENTIFIC CONFERENCE ON SOCIAL SCIENCES …, 2017 | | 2017 |
| Internationalization of Education of the Study Program in French Language the Sales Management from the Point of View of the Relation Student–Institution J Kita, P Kita, M Grossmanová, VK Mazalanová CENTRAL AND EASTERN EUROPE IN THE CHANGING BUSINESS ENVIRONMENT, 202, 2016 | | 2016 |
Marta ŽambochováJ. E. Purkyne University in Usti nad Labem, Czech RepublicZweryfikowany adres z allianz.cz
