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Anu C Haridasan
Anu C Haridasan
Assistant Professor
Zweryfikowany adres z srmist.edu.in
Tytuł
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Cytowane przez
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Online or in-store: unravelling consumer’s channel choice motives
AC Haridasan, AG Fernando
Journal of Research in Interactive Marketing 12 (2), 215-230, 2018
952018
Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach
AC Haridasan, AG Fernando, S Balakrishnan
Journal of Consumer Behaviour 20 (5), 1092-1112, 2021
272021
A systematic review of consumer information search in online and offline environments
AC Haridasan, AG Fernando, B Saju
RAUSP Management Journal 56, 234-253, 2021
122021
Segmentation of Online and In-store Teen Shoppers based on Shopping Motives
AC Haridasan, AG Fernando
Journal of Contemporary Management Research 13 (1), 24-40, 2019
32019
A Push Pull Mooring Approach to Examine Consumers Cross Channel Switching Intentions Switching Costs and Multichannel Self Efficacy as Moderators
CH Anu
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