| Online branding strategy for wine tourism competitiveness P Scorrano, M Fait, A Maizza, D Vrontis International Journal of Wine Business Research 31 (2), 130-150, 2019 | 76 | 2019 |
| Family businesses, corporate social responsibility, and websites: The strategies of Italian wine firms in talking to stakeholders L Iaia, D Vrontis, A Maizza, M Fait, P Scorrano, F Cavallo British Food Journal 121 (7), 1442-1466, 2019 | 70 | 2019 |
| Origin based agro-food products: how to communicate their experiential value online? L Iaia, A Maizza, M Fait, P Scorrano British Food Journal 118 (8), 1845-1856, 2016 | 28 | 2016 |
| How knowledge sharing culture can become a facilitator of the sustainable development in the agrifood sector A Maizza, M Fait, P Scorrano, A Iazzi Sustainability 11 (4), 952, 2019 | 27 | 2019 |
| Wine tourism and enhanced value: a comparison between Italian successful destinations A Maizza, P Rosato Proceedings of the 4th International Conference of the Academy of Wine …, 2008 | 25 | 2008 |
| Stakeholder engagement in the hospitality industry: an analysis of communication in SMEs and large hotels D Vrontis, A Iazzi, A Maizza, F Cavallo Journal of Hospitality & Tourism Research 46 (5), 923-945, 2022 | 22 | 2022 |
| Impresa, territorio, competitività: riflessioni e prospettive di ricerca (Firm, territory, competitiveness: research reflections and perspectives) A Maizza Sinergie Italian Journal of Management 31 (Jan-Apr), 11-21, 2013 | 19 | 2013 |
| Old, new and third wine regions: a consumer perspective A Maizza, M Fait, P Scorrano, D Vrontis World Review of Entrepreneurship, Management and Sustainable Development 13 …, 2017 | 18 | 2017 |
| The role of corporate board and auditors in tax planning: evidence from Italy A Iazzi, A Vacca, A Maizza, F Schiavone Management Research Review 46 (3), 321-339, 2023 | 14 | 2023 |
| Marca e comunicazione nella gestione delle imprese dell’abbigliamento A Maizza Cacucci, 2000 | 12 | 2000 |
| La gestione d’impresa tra vitalità e rischio di crisi A Maizza Cacucci 1, 1-318, 2006 | 11 | 2006 |
| Experiential marketing per il brand-land dei prodotti tipici: diventare marchio comunicando il territorio L Iaia, M Fait, F Cavallo, P Scorrano, A Maizza Atti del XXVI Convegno annuale di Sinergie, 2014 | 9 | 2014 |
| Web communication e Experiential concept store per i tipici dell’agroalimentare A Maizza, P Scorrano, L Iaia, F Cavallo X Annual Conference Proceedings of Società Italiana di Marketing “Smart life …, 2013 | 9 | 2013 |
| Web communication e destinazioni enoturistiche: un modello di comunicazione A Maizza, F Cavallo, L Iaia 13 th International Conference Marketing Trends, 1-12, 2014 | 8 | 2014 |
| The relationship between unstructured information and marketing knowledge: an experiment in the US wine market P Scorrano, M Fait, A Maizza International Journal of Management Practice 8 (3), 232-246, 2015 | 7 | 2015 |
| Il ruolo del web 2.0 per lo sviluppo sostenibile e la competitività dei prodotti agroalimentari tipici P Scorrano, A Maizza, P Rosato, S Gravili Lo svilupo sostenibile. Lo sviluppo sostenibile. Ambiente, risorse …, 2013 | 7 | 2013 |
| I distretti agroalimentari nel contesto globale A Maizza Un’analisi nel territorio pugliese, 2010 | 7 | 2010 |
| International marketing strategies for the Italian agro-food districts A Maizza, A Iazzi Atti del 10TH International Marketing Trends Conference, 1-42, 2011 | 6 | 2011 |
| Il ruolo della distribuzione moderna per la definizione di un sistema del tipico A Maizza, A Iazzi, S Santovito (a cura di) Elementi di Marketing. I fondamenti della disciplina. Casi di …, 2003 | 6 | 2003 |
| Sustainability disclosure through virtual community: the case of the wine sector M Fait, D Vrontis, A Maizza, F Cavallo British Food Journal 122 (8), 2513-2530, 2020 | 5 | 2020 |
PAOLA SCORRANOProfessore Associato (II fascia), Università del SalentoZweryfikowany adres z unisalento.it
