Svetla Trifonova Marinova
Svetla Trifonova Marinova
Professor of International Business and International Marketing, Aalborg University
Zweryfikowany adres z - Strona główna
Cytowane przez
Cytowane przez
International Business: European Edition
MR Czinkota, IA Ronkainen, MH Moffett, S Marinova, M Marinov
John Wiley & Sons., 2009
International green marketing
M Carrigan, S Marinova, I Szmigin, C Gurău, A Ranchhod
International marketing review, 2005
Consumer preferences for the marketing of ethically labelled coffee
M Carrigan, S Marinova, I Szmigin, P De Pelsmacker, W Janssens, ...
International marketing review, 2005
Has the medium (roast) become the message?: The ethics of marketing fair trade in the mainstream
W Low, E Davenport
International marketing review 22 (5), 494-511, 2005
A cross‐cultural study of the role of religion in consumers' ethical positions
M Carrigan, S Marinova, I Szmigin, B Cornwell, CC Cui, V Mitchell, ...
International Marketing Review, 2005
The role of contextual combinations in the globalization of Chinese firms
J Child, S Marinova
Management and organization review 10 (3), 347-371, 2014
An ethics of representation for international marketing communication
M Carrigan, S Marinova, I Szmigin, JE Schroeder, JL Borgerson
International Marketing Review, 2005
A cross‐cultural comparison of self‐service technology use
S Paliwoda, S Marinova, D Nilsson
European journal of marketing, 2007
Cross-national differences in consumer response to the framing of advertising messages: an exploratory comparison from Central Europe
UR Orth, HF Koenig, Z Firbasova
European Journal of Marketing 41 (3-4), 327-348, 2007
SME international business models: The role of context and experience
J Child, L Hsieh, S Elbanna, J Karmowska, S Marinova, P Puthusserry, ...
Journal of World Business 52 (5), 664-679, 2017
Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe
S Paliwoda, S Marinova, A Schuh
European Journal of Marketing, 2007
Institutional field for outward foreign direct investment: A theoretical extension
S Marinova, J Child, M Marinov
Advances in International Management 25 (2012), 233-261, 2012
Designing the marketing-sales interface in B2B firms
WG Biemans, MM Brencic
European Journal of Marketing 41 (3-4), 257-273, 2007
Positioning of retail stores in Central and Eastern European accession states: Standardization versus adaptation
DW White, K Absher
European Journal of Marketing 41 (3-4), 292-306, 2007
Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania
D Petrovici, S Marinova, M Marinov, N Lee
International Marketing Review 24 (5), 539-562, 2007
Ethics and international marketing
M Carrigan, S Marinova, I Szmigin
International Marketing Review, 2005
Comparing Thai and US businesspeople: Perceived intensity of unethical marketing practices, corporate ethical values, and perceived importance of ethics
JKM Marta, A Singhapakdi
International Marketing Review 22 (5), 562-577, 2005
Marketing implications of communist ideological legacy in culture in the context of Central and Eastern Europe: a comparison of Bulgaria, Romania, and Ukraine
MA Marinov, ST Marinova, LA Manrai, AK Manrai
Journal of Euromarketing 11 (1), 7-35, 2002
Exploitative and exploratory innovations in emerging economies: The role of realized absorptive capacity and learning intent
Z Khan, YK Lew, S Marinova
International Business Review 28 (3), 499-512, 2019
Foreign direct investment in Central and Eastern Europe
ST Marinova
Routledge, 2018
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