Svetla Trifonova Marinova
Svetla Trifonova Marinova
Professor of International Business and International Marketing, Aalborg University
Zweryfikowany adres z business.aau.dk - Strona główna
TytułCytowane przezRok
International business
O Shenkar, Y Luo, T Chi
Routledge, 2014
1118*2014
Consumer preferences for the marketing of ethically labelled coffee
P De Pelsmacker, W Janssens, E Sterckx, C Mielants
International marketing review 22 (5), 512-530, 2005
2282005
International green marketing: A comparative study of British and Romanian firms
C Gurău, A Ranchhod
International marketing review 22 (5), 547-561, 2005
2172005
Has the medium (roast) become the message? The ethics of marketing fair trade in the mainstream
W Low, E Davenport
International Marketing Review 22 (5), 494-511, 2005
1972005
A cross‐cultural study of the role of religion in consumers' ethical positions
M Carrigan, S Marinova, I Szmigin, B Cornwell, CC Cui, V Mitchell, ...
International Marketing Review, 2005
1362005
Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries
D Petrovici, M Marinov
European journal of marketing 41 (3/4), 307-326, 2007
1212007
The role of contextual combinations in the globalization of Chinese firms
J Child, S Marinova
Management and organization review 10 (3), 347-371, 2014
1172014
An ethics of representation for international marketing communication
JE Schroeder, JL Borgerson
International Marketing Review 22 (5), 578-600, 2005
1112005
A cross-cultural comparison of self-service technology use
D Nilsson
European journal of marketing 41 (3/4), 367-381, 2007
932007
Cross-national differences in consumer response to the framing of advertising messages: an exploratory comparison from Central Europe
UR Orth, HF Koenig, Z Firbasova
European Journal of Marketing 41 (3/4), 327-348, 2007
812007
Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe
S Paliwoda, S Marinova, A Schuh
European Journal of Marketing, 2007
692007
Positioning of retail stores in Central and Eastern European accession states: Standardization versus adaptation
DW White, K Absher
European Journal of Marketing 41 (3/4), 292-306, 2007
562007
Institutional field for outward foreign direct investment: a theoretical extension?
S Marinova, J Child, M Marinov
Institutional theory in international business and management, 233-261, 2012
50*2012
Designing the marketing-sales interface in B2B firms
WG Biemans, M Makovec Brenčič
European Journal of Marketing 41 (3/4), 257-273, 2007
502007
Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania
D Petrovici, S Marinova, M Marinov, N Lee
International Marketing Review 24 (5), 539-562, 2007
482007
Comparing Thai and US businesspeople: Perceived intensity of unethical marketing practices, corporate ethical values, and perceived importance of ethics
JKM Marta, A Singhapakdi
International Marketing Review 22 (5), 562-577, 2005
442005
Marketing implications of communist ideological legacy in culture in the context of Central and Eastern Europe: a comparison of Bulgaria, Romania, and Ukraine
MA Marinov, ST Marinova, LA Manrai, AK Manrai
Journal of Euromarketing 11 (1), 7-35, 2002
442002
Ethics and international marketing: Research background and challenges
M Carrigan, S Marinova, I Szmigin
International Marketing Review 22 (5), 481-493, 2005
432005
SME international business models: The role of context and experience
J Child, L Hsieh, S Elbanna, J Karmowska, S Marinova, P Puthusserry, ...
Journal of World Business 52 (5), 664-679, 2017
362017
Foreign direct investment in Central and Eastern Europe
ST Marinova
Routledge, 2018
342018
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