| International Business: European Edition MR Czinkota, IA Ronkainen, MH Moffett, S Marinova, M Marinov John Wiley & Sons., 2009 | 986* | 2009 |
| International green marketing M Carrigan, S Marinova, I Szmigin, C Gurău, A Ranchhod International marketing review, 2005 | 260 | 2005 |
| Consumer preferences for the marketing of ethically labelled coffee M Carrigan, S Marinova, I Szmigin, P De Pelsmacker, W Janssens, ... International marketing review, 2005 | 252 | 2005 |
| Has the medium (roast) become the message?: The ethics of marketing fair trade in the mainstream W Low, E Davenport International marketing review 22 (5), 494-511, 2005 | 204 | 2005 |
| A cross‐cultural study of the role of religion in consumers' ethical positions M Carrigan, S Marinova, I Szmigin, B Cornwell, CC Cui, V Mitchell, ... International Marketing Review, 2005 | 159 | 2005 |
| The role of contextual combinations in the globalization of Chinese firms J Child, S Marinova Management and organization review 10 (3), 347-371, 2014 | 158 | 2014 |
| An ethics of representation for international marketing communication M Carrigan, S Marinova, I Szmigin, JE Schroeder, JL Borgerson International Marketing Review, 2005 | 136 | 2005 |
| A cross‐cultural comparison of self‐service technology use S Paliwoda, S Marinova, D Nilsson European journal of marketing, 2007 | 107 | 2007 |
| Cross-national differences in consumer response to the framing of advertising messages: an exploratory comparison from Central Europe UR Orth, HF Koenig, Z Firbasova European Journal of Marketing 41 (3-4), 327-348, 2007 | 89 | 2007 |
| SME international business models: The role of context and experience J Child, L Hsieh, S Elbanna, J Karmowska, S Marinova, P Puthusserry, ... Journal of World Business 52 (5), 664-679, 2017 | 77 | 2017 |
| Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe S Paliwoda, S Marinova, A Schuh European Journal of Marketing, 2007 | 75 | 2007 |
| Institutional field for outward foreign direct investment: A theoretical extension S Marinova, J Child, M Marinov Advances in International Management 25 (2012), 233-261, 2012 | 63* | 2012 |
| Designing the marketing-sales interface in B2B firms WG Biemans, MM Brencic European Journal of Marketing 41 (3-4), 257-273, 2007 | 60 | 2007 |
| Positioning of retail stores in Central and Eastern European accession states: Standardization versus adaptation DW White, K Absher European Journal of Marketing 41 (3-4), 292-306, 2007 | 58 | 2007 |
| Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania D Petrovici, S Marinova, M Marinov, N Lee International Marketing Review 24 (5), 539-562, 2007 | 55 | 2007 |
| Ethics and international marketing M Carrigan, S Marinova, I Szmigin International Marketing Review, 2005 | 53 | 2005 |
| Comparing Thai and US businesspeople: Perceived intensity of unethical marketing practices, corporate ethical values, and perceived importance of ethics JKM Marta, A Singhapakdi International Marketing Review 22 (5), 562-577, 2005 | 46 | 2005 |
| Marketing implications of communist ideological legacy in culture in the context of Central and Eastern Europe: a comparison of Bulgaria, Romania, and Ukraine MA Marinov, ST Marinova, LA Manrai, AK Manrai Journal of Euromarketing 11 (1), 7-35, 2002 | 46 | 2002 |
| Exploitative and exploratory innovations in emerging economies: The role of realized absorptive capacity and learning intent Z Khan, YK Lew, S Marinova International Business Review 28 (3), 499-512, 2019 | 35 | 2019 |
| Foreign direct investment in Central and Eastern Europe ST Marinova Routledge, 2018 | 33 | 2018 |
Marin Alexandrov MarinovProfessor of International Business, Aalborg UniversityZweryfikowany adres z id.aau.dk
