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Lisa Schuster
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An investigation of consumer acceptance of M-banking
L Wessels, J Drennan
International Journal of bank marketing 28 (7), 547-568, 2010
4532010
Gamification and the impact of extrinsic motivation on needs satisfaction: Making work fun?
R Mitchell, L Schuster, HS Jin
Journal of Business Research 106, 323-330, 2020
1872020
Co-designing services with vulnerable consumers
T Dietrich, J Trischler, L Schuster, S Rundle-Thiele
Journal of Service Theory and Practice, 2017
1302017
Understanding how gamification influences behaviour in social marketing
R Mitchell, L Schuster, J Drennan
Australasian Marketing Journal 25 (1), 12-19, 2017
972017
Co-designing social marketing programs
T Dietrich, S Rundle-Thiele, L Schuster, J Connor
Journal of Social Marketing, 2016
692016
Online support for vulnerable consumers: a safe place?
J Parkinson, L Schuster, R Mulcahy, HM Taiminen
Journal of Services Marketing 31 (4/5), 412-422, 2017
672017
Differential segmentation responses to an alcohol social marketing program
T Dietrich, S Rundle-Thiele, L Schuster, J Drennan, R Russell-Bennett, ...
Addictive behaviors 49, 68-77, 2015
652015
Consumer acceptance of m-wellbeing services: A social marketing perspective
L Schuster, J Drennan, I N. Lings
European Journal of Marketing 47 (9), 1439-1457, 2013
622013
Maintaining or changing a drinking behavior? GOKA's short-term outcomes
S Rundle-Thiele, L Schuster, T Dietrich, R Russell-Bennett, J Drennan, ...
Journal of Business Research 68 (10), 2155-2163, 2015
542015
Insights into the complexity of behaviours: the MOAB framework
J Parkinson, L Schuster, R Russell-Bennett
Journal of Social Marketing, 2016
412016
Community-based social marketing: effects on social norms
L Schuster, K Kubacki, S Rundle-Thiele
Journal of Social Marketing 6 (2), 193-210, 2016
402016
A theoretical approach to segmenting children’s walking behaviour
L Schuster, K Kubacki, S Rundle-Thiele
Young consumers, 2015
392015
Understanding consumers’ decisions to adopt technology-enabled transformative services
L Schuster, J Drennan, I Lings
The Service Industries Journal 35 (15-16), 846-864, 2015
352015
A transformative value co-creation framework for online services
J Parkinson, RF Mulcahy, L Schuster, H Taiminen
Journal of Service Theory and Practice, 2019
282019
Exploring the dimensions of electronic work integrated learning (eWIL)
L Schuster, C Glavas
Educational Research Review 21, 55-66, 2017
282017
A systematic literature review of alcohol education programmes in middle and high school settings (2000-2014)
T Dietrich, S Rundle-Thiele, L Schuster, JP Connor
Health Education 116 (1), 50-68, 2016
262016
Competition and its influence on consumer decision making in social marketing
L Schuster
Journal of Marketing Management 31 (11-12), 1333-1352, 2015
262015
Consumer acceptance of mHealth services: A comparison of behavioral intention models
L Schuster, V Tossan, J Drennan
Services Marketing Quarterly 38 (2), 115-128, 2017
242017
Digital innovation in social marketing: A systematic literature of interventions using digital channels for engagement
K Kubacki, S Rundle-Thiele, L Schuster, C Wessels, N Gruneklee
Innovations in social marketing and public health communication: Improving …, 2015
222015
Understanding consumer loyalty to technology-based self-services with credence qualities
L Schuster, J Proudfoot, J Drennan
Journal of Services Marketing, 2015
202015
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