| An investigation of consumer acceptance of M-banking L Wessels, J Drennan International Journal of bank marketing 28 (7), 547-568, 2010 | 453 | 2010 |
| Gamification and the impact of extrinsic motivation on needs satisfaction: Making work fun? R Mitchell, L Schuster, HS Jin Journal of Business Research 106, 323-330, 2020 | 187 | 2020 |
| Co-designing services with vulnerable consumers T Dietrich, J Trischler, L Schuster, S Rundle-Thiele Journal of Service Theory and Practice, 2017 | 130 | 2017 |
| Understanding how gamification influences behaviour in social marketing R Mitchell, L Schuster, J Drennan Australasian Marketing Journal 25 (1), 12-19, 2017 | 97 | 2017 |
| Co-designing social marketing programs T Dietrich, S Rundle-Thiele, L Schuster, J Connor Journal of Social Marketing, 2016 | 69 | 2016 |
| Online support for vulnerable consumers: a safe place? J Parkinson, L Schuster, R Mulcahy, HM Taiminen Journal of Services Marketing 31 (4/5), 412-422, 2017 | 67 | 2017 |
| Differential segmentation responses to an alcohol social marketing program T Dietrich, S Rundle-Thiele, L Schuster, J Drennan, R Russell-Bennett, ... Addictive behaviors 49, 68-77, 2015 | 65 | 2015 |
| Consumer acceptance of m-wellbeing services: A social marketing perspective L Schuster, J Drennan, I N. Lings European Journal of Marketing 47 (9), 1439-1457, 2013 | 62 | 2013 |
| Maintaining or changing a drinking behavior? GOKA's short-term outcomes S Rundle-Thiele, L Schuster, T Dietrich, R Russell-Bennett, J Drennan, ... Journal of Business Research 68 (10), 2155-2163, 2015 | 54 | 2015 |
| Insights into the complexity of behaviours: the MOAB framework J Parkinson, L Schuster, R Russell-Bennett Journal of Social Marketing, 2016 | 41 | 2016 |
| Community-based social marketing: effects on social norms L Schuster, K Kubacki, S Rundle-Thiele Journal of Social Marketing 6 (2), 193-210, 2016 | 40 | 2016 |
| A theoretical approach to segmenting children’s walking behaviour L Schuster, K Kubacki, S Rundle-Thiele Young consumers, 2015 | 39 | 2015 |
| Understanding consumers’ decisions to adopt technology-enabled transformative services L Schuster, J Drennan, I Lings The Service Industries Journal 35 (15-16), 846-864, 2015 | 35 | 2015 |
| A transformative value co-creation framework for online services J Parkinson, RF Mulcahy, L Schuster, H Taiminen Journal of Service Theory and Practice, 2019 | 28 | 2019 |
| Exploring the dimensions of electronic work integrated learning (eWIL) L Schuster, C Glavas Educational Research Review 21, 55-66, 2017 | 28 | 2017 |
| A systematic literature review of alcohol education programmes in middle and high school settings (2000-2014) T Dietrich, S Rundle-Thiele, L Schuster, JP Connor Health Education 116 (1), 50-68, 2016 | 26 | 2016 |
| Competition and its influence on consumer decision making in social marketing L Schuster Journal of Marketing Management 31 (11-12), 1333-1352, 2015 | 26 | 2015 |
| Consumer acceptance of mHealth services: A comparison of behavioral intention models L Schuster, V Tossan, J Drennan Services Marketing Quarterly 38 (2), 115-128, 2017 | 24 | 2017 |
| Digital innovation in social marketing: A systematic literature of interventions using digital channels for engagement K Kubacki, S Rundle-Thiele, L Schuster, C Wessels, N Gruneklee Innovations in social marketing and public health communication: Improving …, 2015 | 22 | 2015 |
| Understanding consumer loyalty to technology-based self-services with credence qualities L Schuster, J Proudfoot, J Drennan Journal of Services Marketing, 2015 | 20 | 2015 |
Judy DrennanProfessor, Queensland University of Technology, Brisbane, AustraliaVerified email at qut.edu.au
