| An assessment of brand experience knowledge literature: Using bibliometric data to identify future research direction D Zha, TC Melewar, P Foroudi, Z Jin International Journal of Management Reviews 22 (3), 287-317, 2020 | 93 | 2020 |
| Making sense of sensory brand experience: Constructing an integrative framework for future research D Zha, P Foroudi, Z Jin, TC Melewar International Journal of Management Reviews 24 (1), 130-167, 2022 | 51 | 2022 |
| Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences D Zha, P Foroudi, TC Melewar, Z Jin Qualitative Market Research: An International Journal 25 (2), 205-232, 2022 | 28 | 2022 |
| Embracing the paradox of customer experiences in the hospitality and tourism industry D Zha, R Marvi, P Foroudi International Journal of Management Reviews 26 (2), 163-186, 2024 | 3 | 2024 |
| Synthesizing the customer experience concept: A multimodularity approach D Zha, R Marvi, P Foroudi Journal of Business Research 167, 114185, 2023 | 3 | 2023 |
| Conceptualising sensory brand experience: Using review of knowledge fields to identify potential future research direction D Zha, P Foroudi, Z Jin, TC Melewar Building Corporate Identity, Image and Reputation in the Digital Era, 140-168, 2021 | 2 | 2021 |
| An assessment of customer experience concept: Looking back to move forward D Zha, R Marvi, P Foroudi, C Dennis, A Ueno, Z Jin, TC Melewar Building corporate identity, image and reputation in the digital era, 260-288, 2021 | 2 | 2021 |
| Gustative signatures as corporate brand identifiers: exploring the sensuality of taste as a marketing strategy D Zha Corporate Brand Design, 251-263, 2021 | 1 | 2021 |
| Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace DD Zha, P Foroudi, R Marvi Qualitative Market Research: An International Journal, 2024 | | 2024 |
| Customer Experience: A Critical Review and Research Agenda R Marvi, D Zha, P Foroudi Corporate Branding in Logistics and Transportation, 42-54, 2024 | | 2024 |
| Examining the Impact of Sensory Brand Experience on Brand Loyalty D Zha, P Foroudi, TC Melewar, Z Jin Corporate Reputation Review, 1-29, 2024 | | 2024 |
| Experiencing the sense of artificial-intelligence-enabled virtual assistants in retailing D Zha Digital Transformation and Corporate Branding, 286-297, 2023 | | 2023 |
| Sensory brand experience: conceptualisation, measurement, and impact on performance outcomes D Zha Middlesex University, 2023 | | 2023 |
| Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood D Zha, P Foroudi, TC Melewar, Z Jin The Emerald Handbook of Multi-Stakeholder Communication, 31-49, 2022 | | 2022 |
| GUSTATIVE SIGNATURES AS CORPORATE BRAND IDENTIFIERS D Zha Corporate Brand Design: Developing and Managing Brand Identity, 2021 | | 2021 |
Pantea ForoudiAssociate Professor in MarketingZweryfikowany adres z brunel.ac.uk
