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Kate Barasz
Kate Barasz
Associate Professor of Marketing, ESADE Business School
Zweryfikowany adres z esade.edu
Tytuł
Cytowane przez
Cytowane przez
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Why am I seeing this ad? The effect of ad transparency on ad effectiveness
T Kim, K Barasz, LK John
Journal of Consumer Research 45 (5), 906-932, 2019
2282019
Hiding personal information reveals the worst
LK John, K Barasz, MI Norton
Proceedings of the National Academy of Sciences 113 (4), 954-959, 2016
982016
Ads that don't overstep
LK John, T Kim, K Barasz
Harvard Business Review, 2018
662018
Pseudo-set framing.
K Barasz, LK John, EA Keenan, MI Norton
Journal of Experimental Psychology: General 146 (10), 1460, 2017
402017
Inequality in socially permissible consumption
SF Hagerty, K Barasz
Proceedings of the National Academy of Sciences 117 (25), 14084-14093, 2020
362020
The role of (dis) similarity in (mis) predicting others’ preferences
K Barasz, T Kim, LK John
Journal of Marketing Research 53 (4), 597-607, 2016
272016
Consumer disclosure
T Kim, K Barasz, LK John
Consumer Psychology Review 4 (1), 59-69, 2021
122021
Calculators for women: When identity-based appeals alienate consumers
T Kim, K Barasz, MI Norton, LK John
Journal of the Association for Consumer Research 8 (1), 72-82, 2023
102023
From mix-and-match to head-to-toe: how brand combinations affect observer trust
I Engeler, K Barasz
Journal of Consumer Research 48 (4), 562-585, 2021
102021
I know why you voted for Trump:(Over) inferring motives based on choice
K Barasz, T Kim, I Evangelidis
Cognition 188, 85-97, 2019
92019
Why am I seeing this ad
T Kim, K Barasz, LK John, A Morales
The effect of ad, 2019
82019
Economic inequality shapes judgments of consumption
SF Hagerty, K Barasz, MI Norton
Journal of Consumer Psychology 32 (1), 162-164, 2022
72022
Hoping for the worst? A paradoxical preference for bad news
K Barasz, SF Hagerty
Journal of Consumer Research 48 (2), 270-288, 2021
62021
Choice perception: Making sense (and nonsense) of others’ decisions
K Barasz, T Kim
Current opinion in psychology 43, 176-181, 2022
42022
Unhealthy consumerism: The challenge of trading off price and quality in health care
K Barasz, PA Ubel
Behavioural Public Policy 2 (1), 41-55, 2018
42018
Motivated Inferences of Price and Quality in Healthcare Decisions
E Prinsloo, K Barasz, PA Ubel
Journal of the Association for Consumer Research 7 (2), 186-197, 2022
32022
Patient perceptions of diagnostic certainty at discharge and patient satisfaction in the emergency department.
SF Hagerty, RC Burke, LM Isbell, K Barasz, P Smulowitz
Academic Emergency Medicine 28 (11), 2021
32021
Calculators for women: When identity appeals provoke backlash
T Kim, K Barasz, L John, MI Norton
Harvard Business School, 2019
32019
Norton (in press),“Pseudo-Set Framing,”
K Barasz, L John, EA Keenan, I Michael
Journal of Experimental Psychology: General, 0
2
Opportunity Neglect: An Aversion to Low-Probability Gains
E Prinsloo, K Barasz, LK John, MI Norton
Psychological Science 33 (11), 1857-1866, 2022
2022
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