| The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games R Terlutter, ML Capella Journal of advertising 42 (2-3), 95-112, 2013 | 552 | 2013 |
| Gender differences in searching for health information on the internet and the virtual patient-physician relationship in Germany: exploratory results on how men and women … S Bidmon, R Terlutter Journal of medical Internet research 17 (6), e156, 2015 | 323 | 2015 |
| Verhaltenswissenschaftliche Aspekte der Kundenbindung P Weinberg, R Terlutter Handbuch Kundenbindungsmanagement 5, 41-65, 2005 | 261 | 2005 |
| Consumers' response to offensive advertising: a cross cultural study K Chan, L Li, S Diehl, R Terlutter International marketing review, 2007 | 196 | 2007 |
| Benefits and stressors–Perceived effects of ICT use on employee health and work stress: An exploratory study from Austria and Hong Kong K Ninaus, S Diehl, R Terlutter, K Chan, A Huang International journal of qualitative studies on health and well-being 10 (1 …, 2015 | 164 | 2015 |
| Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children MKJ Waiguny, MR Nelson, R Terlutter Journal of Marketing Communications 18 (1), 69-89, 2012 | 158 | 2012 |
| Online CSR communication in the hotel industry: Evidence from small hotels A Ettinger, S Grabner-Kräuter, R Terlutter International Journal of Hospitality Management 68, 94-104, 2018 | 148 | 2018 |
| The same video game in 2D, 3D or virtual reality–How does technology impact game evaluation and brand placements? J Roettl, R Terlutter PloS one 13 (7), e0200724, 2018 | 144 | 2018 |
| Who uses physician-rating websites? Differences in sociodemographic variables, psychographic variables, and health status of users and nonusers of physician-rating websites R Terlutter, S Bidmon, J Röttl Journal of medical Internet research 16 (3), e97, 2014 | 132 | 2014 |
| Talking about CSR matters: Employees’ perception of and reaction to their company’s CSR communication in four different CSR domains SD Schaefer, R Terlutter, S Diehl International Journal of Advertising 39 (2), 191-212, 2020 | 119 | 2020 |
| The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames—the role of media context and presence MKJ Waiguny, MR Nelson, R Terlutter Journal of Consumer Policy 37, 257-277, 2014 | 115 | 2014 |
| The GLOBE study—applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research R Terlutter, S Diehl, B Mueller International advertising and communication: current insights and empirical …, 2006 | 114 | 2006 |
| Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits V Apaolaza-Ibáñez, P Hartmann, S Diehl, R Terlutter African Journal of Business Management 5 (3), 792, 2011 | 109 | 2011 |
| Doing good matters to consumers: The effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns S Diehl, R Terlutter, B Mueller International Journal of Advertising 35 (4), 730-757, 2016 | 104 | 2016 |
| The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals R Terlutter, S Diehl, B Mueller International Journal of Advertising 29 (3), 369-399, 2010 | 93 | 2010 |
| Consumer responses towards non-prescription and prescription drug advertising in the US and Germany: They don’t really like it, but they do believe it S Diehl, B Mueller, R Terlutter International Journal of Advertising 27 (1), 99-131, 2008 | 83 | 2008 |
| Verhaltenswissenschaftliche Aspekte der Kundenbindung A Gröppel-Klein, J Königstorfer, R Terlutter Handbuch Kundenbindungsmanagement, 2008 | 73 | 2008 |
| Is my company really doing good? Factors influencing employees' evaluation of the authenticity of their company's corporate social responsibility engagement SD Schaefer, R Terlutter, S Diehl Journal of business research 101, 128-143, 2019 | 72 | 2019 |
| Your personal motivator is with you: a systematic review of mobile phone applications aiming at increasing physical activity M Hosseinpour, R Terlutter Sports Medicine 49, 1425-1447, 2019 | 58 | 2019 |
| What explains usage of mobile physician-rating apps? Results from a web-based questionnaire S Bidmon, R Terlutter, J Röttl Journal of medical Internet research 16 (6), e3122, 2014 | 58 | 2014 |
