Ralf Terlutter
Ralf Terlutter
Zweryfikowany adres z aau.at
Cytowane przez
Cytowane przez
The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games
R Terlutter, ML Capella
Journal of advertising 42 (2-3), 95-112, 2013
Gender differences in searching for health information on the internet and the virtual patient-physician relationship in Germany: exploratory results on how men and women …
S Bidmon, R Terlutter
Journal of medical Internet research 17 (6), e156, 2015
Verhaltenswissenschaftliche Aspekte der Kundenbindung
P Weinberg, R Terlutter
Handbuch Kundenbindungsmanagement 5, 41-65, 2005
Consumers' response to offensive advertising: a cross cultural study
K Chan, L Li, S Diehl, R Terlutter
International marketing review, 2007
Benefits and stressors–Perceived effects of ICT use on employee health and work stress: An exploratory study from Austria and Hong Kong
K Ninaus, S Diehl, R Terlutter, K Chan, A Huang
International journal of qualitative studies on health and well-being 10 (1 …, 2015
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children
MKJ Waiguny, MR Nelson, R Terlutter
Journal of Marketing Communications 18 (1), 69-89, 2012
Online CSR communication in the hotel industry: Evidence from small hotels
A Ettinger, S Grabner-Kräuter, R Terlutter
International Journal of Hospitality Management 68, 94-104, 2018
The same video game in 2D, 3D or virtual reality–How does technology impact game evaluation and brand placements?
J Roettl, R Terlutter
PloS one 13 (7), e0200724, 2018
Who uses physician-rating websites? Differences in sociodemographic variables, psychographic variables, and health status of users and nonusers of physician-rating websites
R Terlutter, S Bidmon, J Röttl
Journal of medical Internet research 16 (3), e97, 2014
Talking about CSR matters: Employees’ perception of and reaction to their company’s CSR communication in four different CSR domains
SD Schaefer, R Terlutter, S Diehl
International Journal of Advertising 39 (2), 191-212, 2020
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames—the role of media context and presence
MKJ Waiguny, MR Nelson, R Terlutter
Journal of Consumer Policy 37, 257-277, 2014
The GLOBE study—applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
R Terlutter, S Diehl, B Mueller
International advertising and communication: current insights and empirical …, 2006
Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits
V Apaolaza-Ibáñez, P Hartmann, S Diehl, R Terlutter
African Journal of Business Management 5 (3), 792, 2011
Doing good matters to consumers: The effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
S Diehl, R Terlutter, B Mueller
International Journal of Advertising 35 (4), 730-757, 2016
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
R Terlutter, S Diehl, B Mueller
International Journal of Advertising 29 (3), 369-399, 2010
Consumer responses towards non-prescription and prescription drug advertising in the US and Germany: They don’t really like it, but they do believe it
S Diehl, B Mueller, R Terlutter
International Journal of Advertising 27 (1), 99-131, 2008
Verhaltenswissenschaftliche Aspekte der Kundenbindung
A Gröppel-Klein, J Königstorfer, R Terlutter
Handbuch Kundenbindungsmanagement, 2008
Is my company really doing good? Factors influencing employees' evaluation of the authenticity of their company's corporate social responsibility engagement
SD Schaefer, R Terlutter, S Diehl
Journal of business research 101, 128-143, 2019
Your personal motivator is with you: a systematic review of mobile phone applications aiming at increasing physical activity
M Hosseinpour, R Terlutter
Sports Medicine 49, 1425-1447, 2019
What explains usage of mobile physician-rating apps? Results from a web-based questionnaire
S Bidmon, R Terlutter, J Röttl
Journal of medical Internet research 16 (6), e3122, 2014
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