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Dr. Petros Parganas
Dr. Petros Parganas
adidas
Zweryfikowany adres z adidas.com
Tytuł
Cytowane przez
Cytowane przez
Rok
Branding in pictures: using Instagram as a brand management tool in professional team sport organisations
C Anagnostopoulos, P Parganas, S Chadwick, A Fenton
European Sport Management Quarterly 18 (4), 413-438, 2018
1582018
‘You’ll never tweet alone’: Managing sports brands through social media
P Parganas, C Anagnostopoulos, S Chadwick
Journal of Brand Management 22 (7), 551-568, 2015
1572015
The influence of sport sponsorship on brand equity and purchase behavior
C Tsordia, D Papadimitriou, P Parganas
Journal of Strategic Marketing 26 (1), 85-105, 2018
612018
Effects of social media interactions on brand associations: A comparative study of soccer fan clubs
P Parganas, C Anagnostopoulos, S Chadwick
International Journal of Sports Marketing and Sponsorship, 2017
452017
Stakeholder communication in 140 characters or less: A study of community sport foundations
C Anagnostopoulos, L Gillooly, D Cook, P Parganas, S Chadwick
VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 28 …, 2017
442017
XOPHΓIA–CHOREGIA
P Parganas, C Anagnostopoulos
SMIJ 11 (2), 2015
352015
Social media in sport management education: Introducing LinkedIn
S López-Carril, C Anagnostopoulos, P Parganas
Journal of hospitality, leisure, sport & tourism education 27, 100262, 2020
202020
Brand-image communication through social media: The case of European professional football clubs
D Maderer, P Parganas, C Anagnostopoulos
International Journal of Sport Communication 11 (3), 319-338, 2018
192018
Linking sport team sponsorship to perceived switching cost and switching intentions
P Parganas, D Papadimitriou, C Anagnostopoulos, A Theodoropoulos
European Sport Management Quarterly 17 (4), 457-484, 2017
182017
Scoring goals in multiple fields: Social media presence, on-field performance and commercial success in European professional football
P Parganas, R Liasko, C Anagnostopoulos
Sport, Business and Management: An International Journal, 2017
182017
Sports celebrity endorsements of luxury brands: the case of Chinese consumers
L Liu, P Parganas, S Chadwick, C Anagnostopoulos, P Parganas
International Journal of Sport Management Recreation & Tourism 25, 45-68, 2016
152016
Fans, spectators, consumers in football
P Parganas
Routledge Handbook of Football Business and Management, 232-245, 2018
32018
Facebook and Twitter in the context of customer-based brand equity: analyzing Liverpool FC's posts and comparing the perceptions of UK and Greek fan clubs
P Parganas
Heriot-Watt University, 2015
22015
Social Media and Sponsorship in Sport
P Parganas, C Anagnostopoulos
World Scientific Book Chapters, 253-286, 2021
2021
The Sports Strategist: Developing Leaders for a High-Performance Industry
C Anagnostopoulos, P Parganas
Sport, Business and Management: An International Journal, 2016
2016
Branding Opportunities in Twitter: Evidence from the Professional Soccer Industry
P Parganas, C Anagnostopoulos, S Chadwick
EASYCRAFT: A Web-based Collaborative Platform for the Crafts Sector
P PARGANAS, D FOTIADIS, A ASSIMAKOPOULOS
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