| Branding in pictures: using Instagram as a brand management tool in professional team sport organisations C Anagnostopoulos, P Parganas, S Chadwick, A Fenton European Sport Management Quarterly 18 (4), 413-438, 2018 | 158 | 2018 |
| ‘You’ll never tweet alone’: Managing sports brands through social media P Parganas, C Anagnostopoulos, S Chadwick Journal of Brand Management 22 (7), 551-568, 2015 | 157 | 2015 |
| The influence of sport sponsorship on brand equity and purchase behavior C Tsordia, D Papadimitriou, P Parganas Journal of Strategic Marketing 26 (1), 85-105, 2018 | 61 | 2018 |
| Effects of social media interactions on brand associations: A comparative study of soccer fan clubs P Parganas, C Anagnostopoulos, S Chadwick International Journal of Sports Marketing and Sponsorship, 2017 | 45 | 2017 |
| Stakeholder communication in 140 characters or less: A study of community sport foundations C Anagnostopoulos, L Gillooly, D Cook, P Parganas, S Chadwick VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 28 …, 2017 | 44 | 2017 |
| XOPHΓIA–CHOREGIA P Parganas, C Anagnostopoulos SMIJ 11 (2), 2015 | 35 | 2015 |
| Social media in sport management education: Introducing LinkedIn S López-Carril, C Anagnostopoulos, P Parganas Journal of hospitality, leisure, sport & tourism education 27, 100262, 2020 | 20 | 2020 |
| Brand-image communication through social media: The case of European professional football clubs D Maderer, P Parganas, C Anagnostopoulos International Journal of Sport Communication 11 (3), 319-338, 2018 | 19 | 2018 |
| Linking sport team sponsorship to perceived switching cost and switching intentions P Parganas, D Papadimitriou, C Anagnostopoulos, A Theodoropoulos European Sport Management Quarterly 17 (4), 457-484, 2017 | 18 | 2017 |
| Scoring goals in multiple fields: Social media presence, on-field performance and commercial success in European professional football P Parganas, R Liasko, C Anagnostopoulos Sport, Business and Management: An International Journal, 2017 | 18 | 2017 |
| Sports celebrity endorsements of luxury brands: the case of Chinese consumers L Liu, P Parganas, S Chadwick, C Anagnostopoulos, P Parganas International Journal of Sport Management Recreation & Tourism 25, 45-68, 2016 | 15 | 2016 |
| Fans, spectators, consumers in football P Parganas Routledge Handbook of Football Business and Management, 232-245, 2018 | 3 | 2018 |
| Facebook and Twitter in the context of customer-based brand equity: analyzing Liverpool FC's posts and comparing the perceptions of UK and Greek fan clubs P Parganas Heriot-Watt University, 2015 | 2 | 2015 |
| Social Media and Sponsorship in Sport P Parganas, C Anagnostopoulos World Scientific Book Chapters, 253-286, 2021 | | 2021 |
| The Sports Strategist: Developing Leaders for a High-Performance Industry C Anagnostopoulos, P Parganas Sport, Business and Management: An International Journal, 2016 | | 2016 |
| Branding Opportunities in Twitter: Evidence from the Professional Soccer Industry P Parganas, C Anagnostopoulos, S Chadwick | | |
| EASYCRAFT: A Web-based Collaborative Platform for the Crafts Sector P PARGANAS, D FOTIADIS, A ASSIMAKOPOULOS | | |
Christos Anagnostopoulos (Ph.D)Ass. Professor Sport Management, UCLan Cyprus & Molde University CollegeZweryfikowany adres z uclan.ac.uk
