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Dr. Petros Parganas
Dr. Petros Parganas
adidas
Zweryfikowany adres z adidas.com
Tytuł
Cytowane przez
Cytowane przez
Rok
Branding in pictures: using Instagram as a brand management tool in professional team sport organisations
C Anagnostopoulos, P Parganas, S Chadwick, A Fenton
European Sport Management Quarterly 18 (4), 413-438, 2018
2912018
‘You’ll never tweet alone’: Managing sports brands through social media
P Parganas, C Anagnostopoulos, S Chadwick
Journal of Brand Management 22, 551-568, 2015
2232015
The influence of sport sponsorship on brand equity and purchase behavior
C Tsordia, D Papadimitriou, P Parganas
Journal of Strategic Marketing 26 (1), 85-105, 2018
1222018
Effects of social media interactions on brand associations: A comparative study of soccer fan clubs
P Parganas, C Anagnostopoulos, S Chadwick
International Journal of Sports Marketing and Sponsorship 18 (2), 149-165, 2017
782017
Stakeholder communication in 140 characters or less: A study of community sport foundations
C Anagnostopoulos, L Gillooly, D Cook, P Parganas, S Chadwick
VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 28 …, 2017
712017
Social media in sport management education: Introducing LinkedIn
S Lopez-Carril, C Anagnostopoulos, P Parganas
Journal of hospitality, leisure, sport & tourism education 27, 100262, 2020
602020
Brand-image communication through social media: The case of European professional football clubs
D Maderer, P Parganas, C Anagnostopoulos
International Journal of Sport Communication 11 (3), 319-338, 2018
602018
Social media strategy in professional football: the case of Liverpool FC.
P Parganas, C Anagnostopoulos
Choregia 11 (2), 2015
562015
Scoring goals in multiple fields: Social media presence, on-field performance and commercial success in European professional football
P Parganas, R Liasko, C Anagnostopoulos
Sport, Business and Management: An International Journal 7 (2), 197-215, 2017
372017
Linking sport team sponsorship to perceived switching cost and switching intentions
P Parganas, D Papadimitriou, C Anagnostopoulos, A Theodoropoulos
European Sport Management Quarterly 17 (4), 457-484, 2017
242017
Sports celebrity endorsements of luxury brands: the case of Chinese consumers
L Liu, P Parganas, S Chadwick, C Anagnostopoulos, P Parganas
International Journal of Sport Management Recreation & Tourism 25 (D), 45-68, 2016
142016
Fans, spectators, consumers in football
P Parganas
Routledge handbook of football business and management, 232-245, 2018
62018
Facebook and Twitter in the context of customer-based brand equity: analyzing Liverpool FC's posts and comparing the perceptions of UK and Greek fan clubs
P Parganas
Heriot-Watt University, 2015
32015
Social media and sponsorship in sport
P Parganas, C Anagnostopoulos
World Scientific Book Chapters, 253-286, 2021
22021
The Sports Strategist: Developing Leaders for a High-Performance Industry
C Anagnostopoulos, P Parganas
Sport, Business and Management: An International Journal 6 (1), 106-108, 2016
12016
XOPHΓIA–CHOREGIA
P Parganas, C Anagnostopoulos
SMIJ 11 (2), 2015
12015
Social Media in Sport
P Parganas, V Girginov, C Anagnostopoulos
Routledge, 2023
2023
Sports celebrity endorsements of luxury brands: the case of Chinese consumers.
LLL Liu LingLing, P Parganas, S Chadwick, C Anagnostopoulos
2016
Branding Opportunities in Twitter: Evidence from the Professional Soccer Industry
P Parganas, C Anagnostopoulos, S Chadwick
EASYCRAFT: A Web-based Collaborative Platform for the Crafts Sector
P PARGANAS, D FOTIADIS, A ASSIMAKOPOULOS
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