| The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities C Moraes, M Carrigan, I Szmigin Journal of Marketing Management 28 (1-2), 103-128, 2012 | 289 | 2012 |
| Voluntary simplicity: An exploration of market interactions D Shaw, C Moraes International Journal of Consumer Studies 33 (2), 215-223, 2009 | 210 | 2009 |
| Fostering responsible communities: A community social marketing approach to sustainable living M Carrigan, C Moraes, S Leek Journal of business ethics 100, 515-534, 2011 | 183 | 2011 |
| Do marketers use visual representations of destinations that tourists value? Comparing visitors’ image of a destination with marketer-controlled images online N Michaelidou, NT Siamagka, C Moraes, M Micevski Journal of travel research 52 (6), 789-804, 2013 | 181 | 2013 |
| Defying marketing sovereignty: Voluntary simplicity at new consumption communities C Bekin, M Carrigan, I Szmigin Qualitative Market Research: an international journal 8 (4), 413-429, 2005 | 165 | 2005 |
| The impact of consumer confusion on nutrition literacy and subsequent dietary behavior L Spiteri Cornish, C Moraes Psychology & Marketing 32 (5), 558-574, 2015 | 160 | 2015 |
| Intending to be ethical: An examination of consumer choice in sweatshop avoidance D Shaw, E Shiu, L Hassan, C Bekin, G Hogg Association for Consumer Research, 2007 | 152 | 2007 |
| From conspicuous to considered fashion: A harm-chain approach to the responsibilities of luxury-fashion businesses M Carrigan, C Moraes, M McEachern Journal of Marketing Management 29 (11-12), 1277-1307, 2013 | 147 | 2013 |
| Understanding ethical luxury consumption through practice theories: A study of fine jewellery purchases C Moraes, M Carrigan, C Bosangit, C Ferreira, M McGrath Journal of Business Ethics 145 (3), 525-543, 2017 | 145 | 2017 |
| The effects of scent on consumer behaviour J Rimkute, C Moraes, C Ferreira International journal of consumer studies 40 (1), 24-34, 2016 | 132 | 2016 |
| Beyond recycling:‘commons‐friendly’waste reduction at new consumption communities C Bekin, M Carrigan, I Szmigin Journal of Consumer Behaviour: An International Research Review 6 (5), 271-286, 2007 | 127 | 2007 |
| Living production‐engaged alternatives: An examination of new consumption communities C Moraes, I Szmigin, M Carrigan Consumption, Markets and Culture 13 (3), 273-298, 2010 | 108 | 2010 |
| The fine jewellery industry: Corporate responsibility challenges and institutional forces facing SMEs M Carrigan, M McEachern, C Moraes, C Bosangit Journal of Business Ethics 143, 681-699, 2017 | 86 | 2017 |
| Purchase power: An examination of consumption as voting C Moraes, D Shaw, M Carrigan Journal of Marketing Management 27 (9-10), 1059-1079, 2011 | 53 | 2011 |
| The use of Facebook to promote drinking among young consumers C Moraes, N Michaelidou, RW Meneses Journal of Marketing Management 30 (13-14), 1377-1401, 2014 | 48 | 2014 |
| Social media advertising: Factors influencing consumer ad avoidance C Ferreira, N Michaelidou, C Moraes, M McGrath Journal of Customer Behaviour 16 (2), 183-201, 2017 | 44 | 2017 |
| Empowerment, waste and new consumption communities C Bekin, M Carrigan, I Szmigin International Journal of Sociology and Social Policy 26 (1/2), 32-47, 2006 | 40 | 2006 |
| Use and social value in peer-to-peer prosumption communities M Alhashem, C Moraes, IT Szmigin European Journal of Marketing 55 (1), 193-218, 2020 | 34 | 2020 |
| New consumption communities and the re-enabling of 21st century consumers I Szmigin, M Carrigan, C Bekin Consumer tribes, 296-311, 2007 | 34 | 2007 |
| Understanding lived experiences of food insecurity through a paraliminality lens C Moraes, MG McEachern, A Gibbons, L Scullion Sociology 55 (6), 1169-1190, 2021 | 26 | 2021 |
Marylyn CarriganProfessor of Marketing and Sustainability, Edinburgh Business School, Heriot Watt UniversityVerified email at hw.ac.uk
