Tirtha Dhar
Tirtha Dhar
Marketing and Consumer Studies
Verified email at uoguelph.ca - Homepage
Cited by
Cited by
Fast-food consumption and the ban on advertising targeting children: the Quebec experience
T Dhar, K Baylis
Journal of Marketing Research 48 (5), 799-813, 2011
An empirical assessment of endogeneity issues in demand analysis for differentiated products
T Dhar, JP Chavas, BW Gould
American Journal of Agricultural Economics 85 (3), 605-617, 2003
Milk by any other name… consumer benefits from labeled milk
T Dhar, JD Foltz
American Journal of Agricultural Economics 87 (1), 214-228, 2005
The strategic role of third‐party marketplaces in retailing
B Mantin, H Krishnan, T Dhar
Production and Operations Management 23 (11), 1937-1949, 2014
An Econometric Analysis of Brand‐Level Strategic Pricing Between Coca‐Cola Company and PepsiCo.
T Dhar, JP Chavas, RW Cotterill, BW Gould
Journal of Economics & Management Strategy 14 (4), 905-931, 2005
The long-term box office performance of sequel movies
T Dhar, G Sun, CB Weinberg
Marketing Letters 23 (1), 13-29, 2012
Playoff payoff: Super Bowl advertising for movies
JYC Ho, T Dhar, CB Weinberg
International Journal of Research in Marketing 26 (3), 168-179, 2009
An empirical investigation of private label supply by national label producers
J Chen, O Narasimhan, G John, T Dhar
Marketing Science 29 (4), 738-755, 2010
Oligopoly pricing with differentiated products: the Boston fluid milk market channel
RW Cotterill, TP Dhar
Measurement of interactions in non-linear marketing models: The effect of critics' ratings and consumer sentiment on movie demand
T Dhar, CB Weinberg
International Journal of research in Marketing 33 (2), 392-408, 2016
Post merger price conduct: A case study of pricing in Connecticut markets after the 1996 Royal Ahold-Stop & Shop merger
RW Cotterill, TP Dhar, AW Franklin
An economic analysis of product differentiation under latent separability
TP Dhar, JP Chavas, RW Cotterill
The impact of intellectual property rights in the plant and seed industry
T Dhar, J Foltz
Agricultural Biotechnology and Intellectual Property.(Wallingford, UK: CAB …, 2007
Differences in “truthiness” across online reputation mechanisms
P Chwelos, T Dhar
Working Paper, Sauder School of Business, 2008
Two-Stage Oligopoly Pricing with Differentiated Product: The Boston Fluid Milk Market
TP Dhar, RW Cotterill
Market structure and consumer valuation in the rBST-free and organic milk markets
TP Dhar, JD Foltz
A Structural Approach to Price Transmission in Non-Competitive Market Channels: A Study of the Fluid Milk Market
T Dhar, RW Cotterill
USDA-ERS Conference on ‘The American Consumer in the Changing Food System, 2000
Caveat emptor: Differences in online reputation mechanisms
P Chwelos, T Dhar
Working Paper, Sauder School of Business, University of British Columbia, 2006
Effect of the Quebec advertising ban on junk food expenditure
K Baylis, T Dhar
University of British Columbia, 2007
Mobile computing toys: marketing challenges and implications
T Dhar, T Wu
Mobile Services for Toy Computing, 39-49, 2015
The system can't perform the operation now. Try again later.
Articles 1–20