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Miguel-Angel Gomez-Borja
Miguel-Angel Gomez-Borja
Associate Professor of Marketing at UCLM
Verified email at uclm.es
Title
Cited by
Cited by
Year
Effects of web experience on consumer choice: a multicultural approach
E Constantinides, C Lorenzo-Romero, MA Gómez
Internet Research 20 (2), 188-209, 2010
1512010
Adopción de redes sociales virtuales: ampliación del modelo de aceptación tecnológica integrando confianza y riesgo percibido
CL Romero, MCA de Amo, MÁG Borja
Cuadernos de Economía y Dirección de la Empresa 14 (3), 194-205, 2011
1202011
Classifying and profiling social networking site users: A latent segmentation approach
MC Alarcón-del-Amo, C Lorenzo-Romero, MÁ Gómez-Borja
Cyberpsychology, behavior, and social networking 14 (9), 547-553, 2011
962011
Redes sociales virtuales,¿ de qué depende su uso en España
MA GÓMEZ-BORJA, C LORENZO, MC ALARCÓN
Albacete: Universidad de Castilla-La Mancha, 2011
79*2011
Redes sociales virtuales,¿ de qué depende su uso en España?
C Lorenzo-Romero, MÁ Gómez-Borja, M del Carmen Alarcón-del-Amo
Innovar. Revista de Ciencias Administrativas y Sociales 21 (41), 145-157, 2011
792011
Spanish consumers' perceptions of US apparel speciality retailers' products and services
K Hyllegard, M Eckman, AM Descals, MAG Borja
Journal of Consumer Behaviour: An International Research Review 4 (5), 345-362, 2005
752005
Analysis of acceptance of social networking sites
C Lorenzo-Romero, MA Gomez-Borja
African Journal of Business Management 6 (29), 8609-8619, 2012
61*2012
A model to evaluate the effects of price fairness perception in online hotel booking
ME Andrés-Martínez, MÁ Gómez-Borja, JA Mondéjar-Jiménez
Electronic Commerce Research 14 (2), 171-187, 2014
532014
Using daily store-level data to understand price promotion effects in a semiparametric regression model
MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez
Journal of Retailing and Consumer Services 13 (3), 193-204, 2006
502006
Gestión del turismo cultural y de ciudad
M Gómez, JA Mondéjar, C Sevilla
Ediciones de la Universidad de Castilla-La Mancha, Cuenca, 2005
412005
Effects of web experience factors on virtual retail purchase preferences
C Lorenzo, E Constantinides, MA Gomez-Borja
International Retail and Marketing Review 5 (1), 1-14, 2009
382009
Evaluating temporary retail price discounts using semiparametric regression
MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez
Journal of Product & Brand Management 15 (1), 73-80, 2006
352006
La denominación de origen como marca: la procedencia como elemento de identidad
AI Jiménez, MA Gómez
Investigación y marketing 55, 57-66, 1997
331997
Impact of web experience on e-consumer responses
C Lorenzo, E Constantinides, P Geurts, MA Gómez
International Conference on Electronic Commerce and Web Technologies, 191-200, 2007
302007
Assessing the impact of temporary retail price discounts intervals using SVM semiparametric regression
MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez
International review of retail, distribution and consumer research 16 (02 …, 2006
252006
Analyzing the User Behavior toward Electronic Commerce Stimuli
C Lorenzo-Romero, MC Alarcón-del-Amo, MÁ Gómez-Borja
Frontiers in Behavioral Neuroscience 10, 224, 2016
242016
Effects of utilitarian and hedonic atmospheric dimensions on consumer responses in an online shopping environment
C Lorenzo-Romero, MÁ Gómez-Borja
African Journal of Business Management 5 (21), 8649-8667, 2011
242011
Investigación de mercados
M Alarcón del Amo, M Cordente Rodriguez, MA Gomez Borja, ...
Madrid: ESIC Editorial. Recuperado el 9, 2014
222014
A review of the price fairness perception concept
ME Andrés‐Martínez, MÁ Gómez‐Borja, JA Mondéjar‐Jiménez
Academia Revista Latinoamericana de Administración 26 (2), 318-342, 2013
212013
Cultural influence on the adoption of social networking sites
MC Alarcón-del-Amo, C Lorenzo-Romero, MA Gómez-Borja
International Journal of Market Research 58 (2), 277-300, 2016
202016
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