An empirical test of a model of external search for automobiles N Srinivasan, BT Ratchford Journal of Consumer research 18 (2), 233-242, 1991 | 1108 | 1991 |
Proposing and testing an intellectual capital‐based view of the firm KK Reed, M Lubatkin, N Srinivasan Journal of Management studies 43 (4), 867-893, 2006 | 846 | 2006 |
An empirical assessment of multiple operationalizations of involvement. K Jain, N Srinivasan Advances in consumer research 17 (1), 1990 | 440 | 1990 |
Valuing volunteers: An economic evaluation of the net benefits of hospital volunteers F Handy, N Srinivasan Nonprofit and voluntary sector quarterly 33 (1), 28-54, 2004 | 321 | 2004 |
An experimental study of two dimensions of country-of-origin (manufacturing country and branding country) using intrinsic and extrinsic cues N Srinivasan, SC Jain, K Sikand International Business Review 13 (1), 65-82, 2004 | 205 | 2004 |
Effect of technology on sales performance: Progressing from technology acceptance to technology usage and consequence M Ahearne, N Srinivasan, L Weinstein Journal of Personal Selling & Sales Management 24 (4), 297-310, 2004 | 194 | 2004 |
An empirical investigation of returns to search BT Ratchford, N Srinivasan Marketing science 12 (1), 73-87, 1993 | 188 | 1993 |
Construct validity of some unweighted product‐count diversification measures M Lubatkin, H Merchant, N Srinivasan Strategic Management Journal 14 (6), 433-449, 1993 | 186 | 1993 |
A twenty-first century assessment of values across the global workforce DA Ralston, CP Egri, E Reynaud, N Srinivasan, O Furrer, D Brock, R Alas, ... Journal of business ethics 104, 1-31, 2011 | 177 | 2011 |
Pre-purchase external search for information N Srinivasan Review of marketing 4, 153-189, 1990 | 166 | 1990 |
Buying or just browsing? The duration of purchase deliberation WP Putsis Jr, N Srinivasan Journal of marketing research 31 (3), 393-402, 1994 | 154 | 1994 |
Societal-level versus individual-level predictions of ethical behavior: A 48-society study of collectivism and individualism DA Ralston, CP Egri, O Furrer, MH Kuo, Y Li, F Wangenheim, M Dabic, ... Journal of business ethics 122, 283-306, 2014 | 145 | 2014 |
Merger strategies and shareholder value during times of relaxed antitrust enforcement: The case of large mergers during the 1980s M Lubatkin, N Srinivasan, H Merchant Journal of Management 23 (1), 59-81, 1997 | 126 | 1997 |
The demand for volunteer labor: A study of hospital volunteers F Handy, N Srinivasan Nonprofit and Voluntary Sector Quarterly 34 (4), 491-509, 2005 | 115 | 2005 |
A model of value assessment in collaborative R&D programs HZ Daniel, DJ Hempel, N Srinivasan Industrial Marketing Management 31 (8), 653-664, 2002 | 89 | 2002 |
Toward understanding the measurement of market efficiency BT Ratchford, J Agrawal, PE Grimm, N Srinivasan Journal of Public Policy & Marketing 15 (2), 167-184, 1996 | 79 | 1996 |
Effect of Locus of Control on Information Search Behavior. N Srinivasan, S Tikoo Advances in Consumer Research 19 (1), 1992 | 78 | 1992 |
Ethical Preferences for Influencing Superiors: A 41-society study D Ralston, CP Egri, Carranza, Ramburuth, Terpstra-Tong, Grison, Herrig, ... Journal of International Business Studies 40 (6), 1022-1045, 2009 | 66 | 2009 |
Strategies of upward influence: A study of six cultures from Europe, Asia, and America DA Ralston, GR Vollmer, N Srinvasan, JD Nicholson, M Tang, P Wan Journal of Cross-Cultural Psychology 32 (6), 728-735, 2001 | 59 | 2001 |
Quantity surcharges on groceries J Agrawal, PE Grimm, N Srinivasan Journal of consumer affairs 27 (2), 335-356, 1993 | 57 | 1993 |