| Perceived service quality and customer satisfaction: A missing link in Indian banking sector BK Nambiar, HN Ramanathan, S Rana, S Prashar Vision 23 (1), 44-55, 2018 | 68 | 2018 |
| Factors influencing customer preference of cardless technology over the card for cash withdrawals: an extended technology acceptance model KB Bindu K Nambiar Journal of Financial Services Marketing, 1-16, 2022 | 16* | 2022 |
| Perceived service quality and customer satisfaction: A missing link in Indian banking sector. Vision, 23 (1), 44–55 BK Nambiar, HN Ramanathan, S Rana, S Prashar | 8 | 2019 |
| Social Media as a Brand Communication Tool for Global Brands in Emerging Markets: An Indian Perspective AI Joseph, BK Nambiar, V Anandkumar MARKETING DYNAMICS IN EMERGING MARKETS, 118, 2012 | 1 | 2012 |
| Banks at the crossroads of transformation BK Nambiar Frontiers of Finance 1 (1), 2023 | | 2023 |
| A CRITICAL STUDY OF CUSTOMER RELATIONSHIP MANAGEMENT IN RETAIL BANKING BK NAMBIAR Mahatma Gandhi University, Kottayam, 2016 | | 2016 |
| Adoption of Information and Communication Technology in the Banking Sector: Services Augmentation of the ATM Marketplace as a Customer Channel in Kerala BK Nambiar, AI Joseph International Journal of Multidisciplinary Educational Research 3 (10 (2 …, 2014 | | 2014 |
| Applied Case Studies in Marketing BK Nambiar SCMS Journal of Indian Management 9 (2), 117, 2012 | | 2012 |
| Using Social media for online customer engagement in emerging markets: A study of private Banks in India V Bindu, N., Joseph,A., and Anandkumar Proceedings of the SIBR-Thammasat Conference on Interdisciplinary Business …, 2012 | | 2012 |
| ADOPTION OF CRM INITIATIVES: RESHAPING THE CUSTOMER CENTRIC MODEL WITH SPECIAL REFERENCE TO BANKS IN KERALA BK Nambiar, AI Joseph, VR Nair | | |
| Using Social media for online customer engagement in emerging markets: A study of private Banks in India BK Nambiar, AI Joseph, V Anandkumar | | |
Dr Hareesh N RamanathanAssociate Professor, Cochin University of Science and Technology,Kerala, IndiaVerified email at cusat.ac.in
