Dilip Soman
Dilip Soman
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Gamification of education
WHY Huang, D Soman
Report Series: Behavioural Economics in Action 29 (4), 37, 2013
Effects of payment mechanism on spending behavior: The role of rehearsal and immediacy of payments
D Soman
Journal of Consumer Research 27 (4), 460-474, 2001
Overchoice and assortment type: When and why variety backfires
JT Gourville, D Soman
Marketing science 24 (3), 382-395, 2005
Payment depreciation: The behavioral effects of temporally separating payments from consumption
JT Gourville, D Soman
Journal of consumer research 25 (2), 160-174, 1998
Transaction decoupling: How price bundling affects the decision to consume
D Soman, JT Gourville
Journal of marketing research 38 (1), 30-44, 2001
The mental accounting of sunk time costs: Why time is not like money
D Soman
Journal of behavioral decision making 14 (3), 169-185, 2001
Malleable mental accounting: The effect of flexibility on the justification of attractive spending and consumption decisions
A Cheema, D Soman
Journal of Consumer Psychology 16 (1), 33-44, 2006
The effect of credit on spending decisions: The role of the credit limit and credibility
D Soman, A Cheema
Marketing Science 21 (1), 32-53, 2002
The illusion of delayed incentives: evaluating future effort–money transactions
D Soman
Journal of Marketing Research 35 (4), 427-437, 1998
The psychology of intertemporal discounting: Why are distant events valued differently from proximal ones?
D Soman, G Ainslie, S Frederick, X Li, J Lynch, P Moreau, A Mitchell, ...
Marketing Letters 16, 347-360, 2005
The effect of payment transparency on consumption: Quasi-experiments from the field
D Soman
Marketing Letters 14, 173-183, 2003
When goals are counterproductive: The effects of violation of a behavioral goal on subsequent performance
D Soman, A Cheema
Journal of Consumer Research 31 (1), 52-62, 2004
Managing the power of curiosity for effective web advertising strategies
S Menon, D Soman
Journal of Advertising 31 (3), 1-14, 2002
Looking back: Exploring the psychology of queuing and the effect of the number of people behind
R Zhou, D Soman
Journal of Consumer Research 29 (4), 517-530, 2003
Pricing and the psychology of consumption.
J Gourville, D Soman
Harvard business review 80 (9), 90-6, 126, 2002
Earmarking and partitioning: Increasing saving by low-income households
D Soman, A Cheema
Journal of Marketing Research 48 (SPL), S14-S22, 2011
The effect of partitions on controlling consumption
A Cheema, D Soman
Journal of Marketing Research 45 (6), 665-675, 2008
On the perceived value of money: The reference dependence of currency numerosity effects
K Wertenbroch, D Soman, A Chattopadhyay
Journal of Consumer Research 34 (1), 1-10, 2007
Framing, loss aversion, and mental accounting
D Soman
Blackwell handbook of judgment and decision making, 379-398, 2004
A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment
KL Milkman, MS Patel, L Gandhi, HN Graci, DM Gromet, H Ho, JS Kay, ...
Proceedings of the National Academy of Sciences 118 (20), e2101165118, 2021
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