| Job satisfaction among school teachers K Nigama, S Selvabaskar, ST Surulivel, R Alamelu, U Joice International Journal of Pure and Applied Mathematics 119 (7), 2645-2655, 2018 | 81 | 2018 |
| Correlates of employee compensation and commitment R Alamelu, ST Surulivel, LCS Motha, R Amudha, S Selvabaskar Mediterranean Journal of Social Sciences 6 (5), 335-341, 2015 | 27 | 2015 |
| Glass ceiling and glass escalator-An ultimate gender divide in urban vicinity R Amudha, LCS Motha, S Selvabaskar, R Alamelu, S Surulivel Indian Journal of Science and Technology, 2016 | 19 | 2016 |
| " Experiential Retailing" as a Strategic Tool for Retail Store Differentiation and Brand Association-A Conceptual Approach. M Senthil, KS Chandrasekar, S Selvabaskar SIES Journal of Management 8 (1), 2012 | 16 | 2012 |
| preferenCe of e-biKe by Women in india–a niChe marKet for auto manufaCturers R Alamelu, CS Anushan, SG Selvabaskar Business: Theory and Practice 16 (1), 25-30, 2015 | 13 | 2015 |
| A study on relationship between price of us dollar and selected commodities G Sankararaman, MS Suresh, MT Komatheswari, ST Surulivel, ... International Journal of Pure and Applied Mathematics 119 (15), 203-224, 2018 | 12 | 2018 |
| Micro-insurance: A mechanism for women empowerment through self help group linked LIC DRADSSDLCS Motha IEEE Xplore, 2014 | 9 | 2014 |
| A study on work-place stress and its management—A structural equation model (SEM) approach ST Surulivel, R Alamelu, S Selvabaskar 2014 International Conference on Science Engineering and Management Research …, 2014 | 9 | 2014 |
| The effect of digital communication technologies in retail supply chain management: Evidence from Indian small retailers M Ram, S Selvabaskar, R Guhan, K Rajarathi Journal of Future Sustainability 3 (3), 125-132, 2023 | 7 | 2023 |
| Factors Influencing Purchase of Fake FMCG Products among Urban and Rural Consumers –An Empirical Analysis R Alamelu, ST Surulivel, LCS Motha, R Amudha, S Selvabaskar Indian Journal of Science and Technology, 2016 | 5 | 2016 |
| Consumer Perception and Attitude towards the Usage of M-Health Applications S Selvabaskar, KG Sivagami, S Aishwarya Research Journal of Pharmacy and Technology 10 (8), 2567-2572, 2017 | 4 | 2017 |
| Factors contributing and curtailing online shopping behavior: A factor analysis approach SCS Anushan, S Selvabaskar, R Alamelu Indian Journal of Science and Technology, 2016 | 4 | 2016 |
| Drivers of Zoomers' OTT Consumption-Uses & Gratifications Theory Approach R Karunakaran, S Selvabaskar 2022 International Conference for Advancement in Technology (ICONAT), 1-5, 2022 | 3 | 2022 |
| A Critical Analysis of Inter-Relationship between Organs of Dividend Policy in Indian Pharmaceutical Industry S Dinesh, S Selvabaskar, ST Surulivel, R Alamelu, M Ananthi Research Journal of Pharmacy and Technology 12 (3), 990-994, 2019 | 3 | 2019 |
| Human-Machine interaction in banking industry with special reference to ATM services ST Surulivel, K Nigama, S Selvabaskar, V Akshaysundaram 2017 International Conference on Intelligent Sustainable Systems (ICISS …, 2017 | 3 | 2017 |
| Measuring Service Quality Dimension of Mobile Service Provider by University Student’ s Perspective in Indian Scenario-A Structural Equation Model (SEM) Approach ST Surulivel, S Selvabaskar, R Alamelu, LCS Motha, R Amudha Indian Journal of Science and Technology, 2016 | 3 | 2016 |
| Media Fragmentation – Issues & Challenges S Selvabaskar Indian Journal of Marketing, 20-22, 2004 | 3 | 2004 |
| Management Education: A strategic vista by Balanced Scorecard Method DRADSSDSCS Anushan Research Journal of Applied Sciences, Engineering and Technology 7, 4801-4805, 2014 | 2* | 2014 |
| Examining new media consumption from the standpoint of OTT streaming services R Karunakaran, S Selvabaskar, R Guhan Petra International Journal of Business Studies 6 (1), 92-101, 2023 | 1 | 2023 |
| Mobile application adoption in business by the unorganized retailers and expanding the con-structs by using TAM, DOI, TOE theories M Ram, S Selvabaskar, K Rajarathi, R Guhan Management Science Letters 13 (2), 96-107, 2023 | 1 | 2023 |
