Internet of Things in marketing: opportunities and security issues I Abashidze, M Dąbrowski Management Systems in Production Engineering 24 (4), 217-221, 2016 | 45 | 2016 |
Integrated Marketing Communications in web 2.0 environment: Challenges and Opportunities of online presence I Abashidze Journal of Research in Marketing (ISSN: 2292-9355) 8 (1), 617-623, 2017 | 8 | 2017 |
PERMISSION MARKETING STRATEGY SHAPING CONSUMER BEHAVIOUR THROUGH ONLINE COMMUNICATION CHANNELS I Abashidze Baltic Journal of Economic Studies 9 (2), 8-18, 2023 | 5 | 2023 |
„Remarks on Using Internet for the Needs of Education and Training in the area of Marketing Municipal Services” J Kaźmierczak, I Abashidze, J Karwot Proceedings of SGEM 16th International Scientific Conference on EARTH …, 2016 | 5 | 2016 |
The Influence of Online Platforms on Decision-Making Process and Behavioural Traits of International Travelers I Abashidze ESI Preprints 24, 132-132, 2023 | | 2023 |
Leveraging the Characteristics of Location-Based Communication in Online Marketing I Abashidze European Journal of Business and Management Research 7 (6), 14-21, 2022 | | 2022 |
Social Media Advertising for Achieving Long-term Marketing Objectives I Abashidze ESI Preprints 9, 275-275, 2022 | | 2022 |
Key Issues of Elaborating Branding Strategies by Using Social Media Marketing Platforms I Abashidze European Journal of Business and Management Research 7 (2), 130-137, 2022 | | 2022 |
The role of data analytics in maintaining efficient communication with consumers through social media marketing I Abashidze International Journal of Business Marketing and Management 6 (11), 24-30, 2021 | | 2021 |
ინტერნეტ რეკლამის განვითარების თავისებურებები და მისი გავლენა მომხმარებლის ქცევაზე I Abashidze Batumi Shota Rustaveli State University, 2019 | | 2019 |
Peculiarities of consumer behavior influenced by social media and other channels of online marketing I Abashidze Proceedings of 9th Eurasian Multidisciplinary Forum, EMF 2019, 04-05 …, 2019 | | 2019 |
სოციალური მედიის მარკეტინგი როგორც მცირე ბიზნესის კონკურენტუნარიანობის ხელშემწყობი ფაქტორი G KATAMADZE, I ABASHIDZE ინოვაციური ეკონომიკა და მართვა Innovative Economics and Management 4 (3), 28-34, 2017 | | 2017 |
ინტერნეტ რეკლამის შესაძლებლობების მიმოხილვა ქართულ მარკეტინგულ სივრცეში / Review of opportunities of internet advertising in Georgian marketing space I Abashidze ინოვაციური ეკონომიკა და მართვა / Innovative Economics and Management, 23-28, 2016 | | 2016 |