Management perspectives on country of origin A Rashid, L Barnes, G Warnaby Journal of Fashion Marketing and Management 20 (2), 230-244, 2016 | 69 | 2016 |
Country of origin association in retail and wholesale branding A Rashid, L Barnes Country of Origin Effect, 20-39, 2020 | 16 | 2020 |
Country of origin: Reshoring implication in the context of the UK fashion industry A Rashid, L Barnes Reshoring of Manufacturing: Drivers, Opportunities, and Challenges, 183-201, 2017 | 15 | 2017 |
Exploring the blurring of fashion retail and wholesale brands from industry perspectives A Rashid, L Barnes The Journal of The Textile Institute 112 (3), 370-376, 2021 | 10 | 2021 |
The impact of country of origin on retail and wholesale brands in the UK fashion industry A Rashid PQDT-UK & Ireland, 2017 | 4 | 2017 |
The media effect: Implications for manifesting maintainable body image in the context of global fashion industry A Rashid Promotion and Marketing Communications, 157, 2019 | 3 | 2019 |
The influence of country of origin on purchase intention with specific reference to apparel fitting A Rashid, L Barnes | 2 | 2018 |
A proposed brand architecture model for UK fashion brands A Rashid, L Spry, C Pich Journal of Brand Management, 1-13, 2024 | | 2024 |
Personalisation and restored clothing: exploring emotional attachment and longevity A Rashid, A Kent | | 2024 |
Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes A Rashid, A Kent Global Developments in Nation Branding and Promotion: Theoretical and …, 2023 | | 2023 |
Country of product origin association with apparel fitting A Rashid, L Spry, L Barnes | | 2022 |
The River Island case study: implications for differentiation and re-positioning A Rashid Journal of Textile Science and Fashion Technology 9 (4), 2022 | | 2022 |
Brand architecture in the UK fashion industry: impact on brand identity and image in an evolving business A Rashid, L Spry | | 2019 |
Country of origin construct on fashion retail brands A Rashid, L Barnes | | 2014 |
Country of origin branding in fashion retail brands A Rashid, L Barnes, G Warnaby | | 2014 |
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