Obserwuj
Marta Blazquez Cano
Marta Blazquez Cano
Senior Lecturer in Fashion Marketing
Zweryfikowany adres z manchester.ac.uk
Tytuł
Cytowane przez
Cytowane przez
Rok
Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience
M Blázquez
International Journal of Electronic Commerce 18 (4), 97-116, 2014
5062014
The influence of image interactivity upon user engagement when using mobile touch screens
MB Cano, P Perry, R Ashman, K Waite
Computers in Human Behavior 77, 406-412, 2017
952017
Store of the future: Towards a (re) invention and (re) imagination of physical store space in an omnichannel context
B Alexander, MB Cano
Journal of Retailing and Consumer Services 55, 101913, 2020
932020
Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers
V Kaushik, A Khare, R Boardman, MB Cano
Electronic Commerce Research and Applications 39, 100906, 2020
312020
Social media influencers’ narrative strategies to create eWOM: A theoretical contribution
S Zhou, L Barnes, H McCormick, MB Cano
International Journal of Information Management 59, 102293, 2021
302021
Futurising the physical store in the omnichannel retail environment
B Alexander, MB Cano
Exploring Omnichannel Retailing, 197-223, 2019
302019
Introduction to vintage luxury fashion—Exploring the rise of the secondhand clothing trade
D Ryding, CE Henninger, M Blazquez Cano
Vintage Luxury Fashion, 1-10, 2018
302018
Consumers’ knowledge and intentions towards sustainability: A Spanish fashion perspective
M Blazquez, CE Henninger, B Alexander, C Franquesa
Fashion Practice 12 (1), 34-54, 2020
262020
Translating the need for touch to online fashion shopping via digital technology
P Perry, M Blazquez, S Padilla
Proceedings of the 1st International Conference on Digital Technologies for …, 2013
232013
Omnichannel fashion retail and channel integration: The case of department stores
A Kent, M Vianello, MB Cano, E Helberger
Handbook of research on global fashion management and merchandising, 398-419, 2016
212016
Branding, marketing, and design: Experiential in-store digital environments
A Kent, C Dennis, MB Cano, E Helberger, J Brakus
Fashion and Textiles: Breakthroughs in Research and Practice, 275-298, 2018
172018
The epiphanic sustainable fast fashion epoch
C Rutter, K Armstrong, M Blazquez Cano
Sustainability in Fashion, 11-30, 2017
172017
How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship …
S Zhou, M Blazquez, H McCormick, L Barnes
Journal of Business Research 134, 122-142, 2021
162021
eWOM: The rise of the opinion leaders
S Zhou, H McCormick, M Blazquez, L Barnes
Social Commerce, 189-212, 2019
152019
Exploring the effects of social commerce on consumers’ browsing motivations and purchase intentions in the UK fashion industry
M Blazquez, T Zhang, R Boardman, CE Henninger
Social commerce, 99-115, 2019
132019
Exploring Millennial's perceptions towards luxury fashion wearable technology
M Blazquez, B Alexander, K Fung
Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020
122020
Social commerce
R Boardman, M Blazquez, CE Henninger, D Ryding
Springer International Publishing, 2019
122019
International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour: An exploration of store atmospherics and their influence on …
M Blazquez, R Boardman, L Xu
International Journal of business and Globalisation 22 (1, 2019), 110-126, 2019
102019
Cradle-to-Cradle Versus Consumer Preferences in the Fashion Industry
CE Henninger, MB Cano, R Boardman, C Jones, H Mccormick, S Sahab
Encyclopedia of renewable and sustainable materials 5, 353-357, 2020
42020
Effects of beauty vloggers’ eWOM and sponsored advertising on Weibo
W Ding, CE Henninger, M Blazquez, R Boardman
Social Commerce, 235-253, 2019
32019
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