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Nikola Draskovic
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Comparative perception (s) of consumer goods packaging: Croatian consumers perspective (s)
N Draskovic, J Temperley, J Pavicic
International journal of management cases 11 (2), 154-163, 2009
582009
Osnove strateškog marketinga
J Pavičić, V Gnjidić, N Drašković
Školska knjiga & Institut za inovacije, 2014
442014
Student attitudes toward use of social media in the learning process: A comparative study of Croatian and German students
N Draskovic, AK Korper, K Kilian-Yasin
International Journal of Managements Cases 19 (2), 53-64, 2017
242017
Packaging Convenience: Consumer Packaging Feature or Marketing Tool?
N Draskovic
International Journal of Management Cases 12 (2), 267-274, 2010
232010
Principi prodaje i pregovaranja
MT Lišanin, S Maglajlić-Kadić, N Drašković
Sveučilište u Zagrebu, Ekonomski fakultet, Zagreb, 2019
202019
Croatian perspective (s) on the lecturer-student interaction through social media
N Draskovic, M Caic, A Kustrak
International journal of management cases 15 (4), 331-339, 2013
182013
The marketing role of packaging: a review
N Draskovic
International Journal of Management Cases 9 (3-4), 315-323, 2007
122007
Consumer perception of wine packaging in Croatia: A wine producers view
N Draskovic, I Ruzic, J Pavicic
International Journal of Management Cases 13 (3), 352-359, 2011
82011
PRODUCT INNOVATION, PROCESS INNOVATION AND COMPETITIVE LESSONS FROM CONSUMER ELECTRONICS INDUSTRY.
M Markovic, N Draskovic, V Gnjidic
Annals of DAAAM & Proceedings 29, 0001-0004, 2018
62018
The 4Cs of the Croatian public healthcare system: social marketing challenges at the dawn of EU accession
N Draskovic, A Valjak
World Review of Entrepreneurship, Management and Sustainable Development 8 …, 2012
62012
Comparative Perception (s) of Consumer Goods Packaging: Croatian Consumers’ Perspective
N Drašković, J Temperley, J Pavičić
International journal of management cases 11 (2), 154-163, 2009
52009
Competitive advantage in cost sensitive glass packaging industry through outbound logistics
M Marković, N Drašković, J Samardžija
Business Logistics in Modern Management, 2017
42017
A literature review of public relations in public healthcare
ANA VALJAK, N DRASKOVIC
International Journal of Management Cases 13 (3), 251-260, 2011
42011
Product lifecycle strategies in digital world
N Draskovic, M Markovic, K Znidar
International Journal of Management Cases 20 (3), 29-49, 2018
32018
CHALLENGES OF THE CHALLENGERS: AN INSIGHT INTO THE INTERNATIONALIZATION PATHWAY OF CROATIAN DIGITAL AGENCIES.
N Draskovic, M Markovic, D Hruskar
Annals of DAAAM & Proceedings 28, 2017
32017
Moderating variables of consumer perception of packaging material
N Drašković, I Guszak
THE 7th ANNUAL EUROMED ACADEMY OF BUSINESS CONFERENCE, 2014
32014
Advertising in Croatia: Historical and Environmental Change Framework
N Draskovic, J Pavicic, G Vignali, Z Baric
International Journal of Management Cases 8 (3), 21-32, 2006
32006
DIGITAL MARKETING AGENCIES’ INTERNATIONALIZATION PATHWAYS: A VIEW OF AN INTERMEDIARY ON THE PROCESS AND INTERNATIONALIZATION BARRIERS
N Drašković, M Marković
13th Annual Conference of the EuroMed Academy of Business: Business Theory …, 2020
22020
The early days of Swatch: birth of the fast fashion watch business model
N Drasković, M Marković, C Petersen
Trziste= Market 30 (1), 93-108, 2018
22018
Work-in-Progress: Internet Marketing Simulation for Project-Based Learning
M Zagar, N Draskovic
2020 IEEE Global Engineering Education Conference (EDUCON), 8-11, 2020
12020
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