Mari Juntunen
Cited by
Cited by
Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality
W Nadeem, M Juntunen, F Shirazi, N Hajli
Technological Forecasting and Social Change 151, 119786, 2020
Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers
M Juntunen, J Juntunen, J Juga
Journal of Brand Management 18, 300-311, 2011
The role of ethical perceptions in consumers’ participation and value co-creation on sharing economy platforms
W Nadeem, M Juntunen, N Hajli, M Tajvidi
Journal of Business Ethics 169, 421-441, 2021
Corporate brand building in different stages of small business growth
M Juntunen, S Saraniemi, M Halttu, J Tähtinen
Journal of Brand Management 18 (2), 115-133, 2010
B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics
M Juntunen, E Ismagilova, EL Oikarinen
Industrial Marketing Management 89, 630-641, 2020
Branding-does it even exist among SMEs
M Ahonen
Proceedings of the 16th Nordic Conference on Small Business Research 202, 2008
A narrative literature review process for an academic business research thesis
M Juntunen, M Lehenkari
Studies in Higher Education 46 (2), 330-342, 2021
Co‐creating corporate brands in start‐ups
M Juntunen
Marketing Intelligence & Planning 30 (2), 230-249, 2012
Destination branding from corporate branding perspective
S Saraniemi, M Ahonen
Proceedings of the conference on corporate communication, 435-448, 2008
Corporate re-branding as a process in a professional health care organization
M Juntunen, S Saraniemi, R Jussila
The 5th Thought Leaders International Conference on Brand Management, Athens …, 2009
Corporate re-branding process: A preliminary theoretical framework
M Ahonen
Proceedings of the Conference on Corporate Communication, 31-38, 2008
Consumer segments in social commerce: A latent class approach
W Nadeem, M Juntunen, J Juntunen
Journal of Consumer Behaviour 16 (3), 279-292, 2017
Investigating brand equity of third-party service providers
D Grant, J Juntunen, J Juga, M Juntunen
Journal of Services Marketing 28 (3), 214-222, 2014
Co‐creating nonprofit brand equity
M Juntunen, J Juntunen, V Autere
International Journal of Nonprofit and Voluntary Sector Marketing 18 (2 …, 2013
Impact of Service Quality, Image and Relational Aspects on Satisfaction and Loyalty in Logistics Outsourcing Relationships
J Juga, J Juntunen, M Juntunen
Proceedings of the 17th Annual EurOMA Conference, 2010
Interpretative narrative process research approach to corporate renaming
M Juntunen
Qualitative Market Research: An International Journal 17 (2), 112-127, 2014
Firms' capability portfolios throughout international expansion: a latent class approach
L Haapanen, M Juntunen, J Juntunen
Journal of Business Research 69 (12), 5578-5586, 2016
Clarifying the stage of corporate branding research (1996-2007): a literature review and a classification
M Ahonen
Proceedings of the Australian & New Zealand Marketing Academy Conference …, 2008
Latent classes of service quality, logistics costs and loyalty
J Juntunen, M Juntunen, J Juga
International Journal of Logistics Research and Applications 18 (5), 442-458, 2015
Outsourcing strategies of the security sector through acquisition procedures
J Juntunen, M Juntunen, V Autere
International Journal of Physical Distribution & Logistics Management 42 (10 …, 2012
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