| The influence of light on consumer behavior at the food market E Horská, J Berčík Journal of food products marketing 20 (4), 429-440, 2014 | 66 | 2014 |
| Innovative approaches to examining consumer preferences when choosing wines. E Horska, J Bercik, A Krasnodebski, R Matysik-Pejas, H Bakayova Agricultural Economics/Zemědělská Ekonomika 62 (3), 2016 | 64 | 2016 |
| Consumer neuroscience in practice: The impact of store atmosphere on consumer behavior J Berčík, E Horská, J Gálová, ES Margianti Periodica Polytechnica Social and Management Sciences 24 (2), 96-101, 2016 | 52 | 2016 |
| The impact of parameters of store illumination on food shopper response J Berčík, E Horská, RWY Wang, YC Chen Appetite 106, 101-109, 2016 | 48 | 2016 |
| How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response J Berčík, E Horská, WY Wang, YC Chen | 34 | 2015 |
| Neurogastronomy as a tool for evaluating emotions and visual preferences of selected food served in different ways J Berčík, J Paluchová, K Neomániová Foods 10 (2), 354, 2021 | 27 | 2021 |
| The efficiency, energy intensity and visual impact of the accent lighting in the retail grocery stores. Ľ Nagyová, J Berčík, E Horská Potravinárstvo 8 (1), 2014 | 25 | 2014 |
| Visual merchandising and its marketing components in the chosen restaurants in Slovakia K Kleinová, J Paluchová, J Berčík, E Horská Procedia Economics and Finance 34, 3-10, 2015 | 24 | 2015 |
| Neuromarketing in food retailing E Horská, J Berčík Wageningen Academic Publishers, 2017 | 21 | 2017 |
| Review of the potential of consumer neuroscience for aroma marketing and its importance in various segments of services J Berčík, K Neomániová, A Mravcová, J Gálová Applied Sciences 11 (16), 7636, 2021 | 20 | 2021 |
| 2. The sense of smell J Paluchová, J Berčík, E Horská Sensory and aroma marketing, 27-60, 2017 | 17 | 2017 |
| Placing of aroma compounds by food sales promotion in chosen services business J Berčík, J Palúchová, V Vietoris, E Horská | 16 | 2016 |
| The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market J Berčík, J Gálová, V Vietoris, J Paluchová Journal of International Food & Agribusiness Marketing 35 (3), 261-282, 2023 | 11 | 2023 |
| Neuromarketing and the decision-making process of the generation Y wine consumers in the Slovak Republic J Němcová, J Berčík Potravinarstvo Slovak Journal of Food Sciences, 2019 | 10 | 2019 |
| Aroma Marketing–a Modern Marketing Phenomenon J Berčík, J Paluchová, J Gálová, K Neomániová, L Hladíková International Scientific Days, 586-598, 2018 | 10 | 2018 |
| The atmosphere and its impact on consumer behaviour in food stores J Paluchová, J Berčík, K Neomániová The agri-food value chain: challenges for natural resources management and …, 2016 | 10 | 2016 |
| DISSONANCE OF SELECTED NEUROSCIENCE TECHNIQUES AT DETECTION OF EMOTIONS IN ADVERTISING SPOTS. K Neomániová, J Berčík, E Horská Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66 (4), 2018 | 9 | 2018 |
| Aroma marketing as a tool to increase turnover in a chosen business entity. J Berčík, R Virágh, Z Kádeková, T Duchoňová Slovak Journal of Food Sciences 14, 2020 | 7 | 2020 |
| The use of consumer neuroscience in aroma marketing of a service company. Potravin. Slovak J J Bercík, A Mravcová, J Gálová, M Mikláš Food Sci 14, 1200-1210, 2020 | 7 | 2020 |
| 6. Application of neuromarketing in retailing and merchandising Ľ Nagyová, E Horská, J Berčík Horská, Neuromarketing in food retailing, 119-142, 2017 | 7 | 2017 |
