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Ayman Bazzi
Ayman Bazzi
Assistant Professor of Marketing - Beirut Arab University
Zweryfikowany adres z bau.edu.lb
Tytuł
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The influence of employer branding on employer attractiveness and employee engagement and retention: Ten years of literature
NF Easa, AM Bazzi
International Journal of Customer Relationship Marketing and Management …, 2020
232020
COVID-19 and lack of socialization: does service innovation become an imperative for universities?
NF Easa, AM Bazzi
International Journal of Disruptive Innovation in Government 1 (2), 82-103, 2021
142021
STUDENTS’LOYALTY: DOES VALUE CO-CREATION IN HIGHER EDUCATION INSTITUTIONS MATTER?
AM Bazzi, AA Ali, N Mostapha
BAU Journal-Society, Culture and Human Behavior 3 (2), 7, 2022
32022
CUSTOMERS LOYALTY: DOES VALUE CO-CREATION BECOME INDISPENSABLE FOR UNIVERSITIES?
AM Bazzi, AA Ali, N Mostapha
BAU Journal-Creative Sustainable Development 3 (1), 5, 2021
12021
Applying consumer-based brand equity in private universities branding: an empirical study
AEA Ali, AM Bazzi
International Journal of Business Innovation and Research 32 (4), 497-524, 2023
2023
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