| Building corporate branding through internal marketing: the case of the UK retail bank industry I Papasolomou, D Vrontis Journal of product & brand management 15 (1), 37-47, 2006 | 364 | 2006 |
| Corporate social responsibility: the way forward? Maybe not! A preliminary study in Cyprus I Papasolomou‐Doukakis, M Krambia‐Kapardis, M Katsioloudes European business review 17 (3), 263-279, 2005 | 357 | 2005 |
| Social media: Marketing public relations’ new best friend I Papasolomou, Y Melanthiou Journal of promotion management 18 (3), 319-328, 2012 | 336 | 2012 |
| Cause-related marketing: Building the corporate image while supporting worthwhile causes M Demetriou, I Papasolomou, D Vrontis Journal of Brand Management 17, 266-278, 2010 | 234 | 2010 |
| Are the corporate social responsibility matters based on good intentions or false pretences? An empirical study of the motivations behind the issuing of CSR reports by UK companies SO Idowu, I Papasolomou Corporate Governance: The international journal of business in society 7 (2 …, 2007 | 234 | 2007 |
| Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry I Papasolomou, D Vrontis Journal of Brand Management 14 (1), 177-195, 2006 | 222 | 2006 |
| The role of employee development in customer relations: the case of UK retail banks I Papasolomou‐Doukakis Corporate Communications: An International Journal 7 (1), 62-76, 2002 | 147 | 2002 |
| Can internal marketing be implemented within bureaucratic organisations? I Papasolomou International journal of bank marketing 24 (3), 194-211, 2006 | 129 | 2006 |
| Brand and product building: the case of the Cyprus wine industry D Vrontis, I Papasolomou Journal of Product & Brand Management 16 (3), 159-167, 2007 | 127 | 2007 |
| Internal marketing in UK banks: conceptual legitimacy or window dressing? I Papasolomou‐Doukakis, PJ Kitchen International Journal of Bank Marketing 22 (6), 421-452, 2004 | 118 | 2004 |
| Internal marketing: a qualitative study of culture change in the UK banking sector M Kelemen, I Papasolomou Journal of Marketing Management 23 (7-8), 746-768, 2007 | 117 | 2007 |
| Innovation and cause-related marketing success: a conceptual framework and propositions M Christofi, E Leonidou, D Vrontis, P Kitchen, I Papasolomou Journal of Services Marketing 29 (5), 354-366, 2015 | 100 | 2015 |
| Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France H Chebbi, D Yahiaoui, M Sellami, I Papasolomou, Y Melanthiou Journal of Business Research 119, 209-217, 2020 | 94 | 2020 |
| Can culture be changed? A study of internal marketing M Kelemen, I Papasolomou-Doukakis The Service Industries Journal 24 (5), 121-135, 2004 | 91 | 2004 |
| Internal marketing in the UK retail banking sector: Rhetoric or reality I Papasolomou-Doukakis Journal of Marketing Management 19 (1-2), 197-224, 2003 | 80 | 2003 |
| Internal marketing: a means for creating a sales or marketing orientation? The case of UK retail banks I Papasolomou-Doukakis Journal of Marketing Communications 8 (2), 87-100, 2002 | 73 | 2002 |
| Marketing public relations: A consumer-focused strategic perspective I Papasolomou, A Thrassou, D Vrontis, M Sabova Journal of Customer Behaviour 13 (1), 5-24, 2014 | 72 | 2014 |
| Why do employees hide their knowledge and what are the consequences? A systematic literature review E Siachou, E Trichina, I Papasolomou, G Sakka Journal of Business Research 135, 195-213, 2021 | 70 | 2021 |
| Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry: a dual business and consumer perspective M Papadopoulou, I Papasolomou, A Thrassou Competitiveness Review: An International Business Journal 32 (3), 350-375, 2021 | 53 | 2021 |
| Visualizing the metaphor T Proctor, S Proctor, I Papasolomou Journal of Marketing Communications 11 (1), 55-72, 2005 | 51 | 2005 |
