Transaction cost analysis: Past, present, and future applications A Rindfleisch, JB Heide Journal of marketing 61 (4), 30-54, 1997 | 3227 | 1997 |
Materialism and well-being: A conflicting values perspective JE Burroughs, A Rindfleisch Journal of Consumer research 29 (3), 348-370, 2002 | 2121 | 2002 |
Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines A Rindfleisch, AJ Malter, S Ganesan, C Moorman Journal of marketing research 45 (3), 261-279, 2008 | 1829 | 2008 |
The acquisition and utilization of information in new product alliances: A strength-of-ties perspective A Rindfleisch, C Moorman Journal of marketing 65 (2), 1-18, 2001 | 1534 | 2001 |
Emotional branding and the strategic value of the doppelgänger brand image CJ Thompson, A Rindfleisch, Z Arsel Journal of marketing 70 (1), 50-64, 2006 | 1387 | 2006 |
Family structure, materialism, and compulsive consumption A Rindfleisch, JE Burroughs, F Denton Journal of consumer research 23 (4), 312-325, 1997 | 974 | 1997 |
Marketing in the sharing economy GM Eckhardt, MB Houston, B Jiang, C Lamberton, A Rindfleisch, G Zervas Journal of Marketing 83 (5), 5-27, 2019 | 940 | 2019 |
Customer co-creation: a typology and research agenda MS O’Hern, A Rindfleisch Review of marketing research, 84-106, 2017 | 900 | 2017 |
Do reverse-worded items confound measures in cross-cultural consumer research? The case of the material values scale N Wong, A Rindfleisch, JE Burroughs Journal of consumer research 30 (1), 72-91, 2003 | 731 | 2003 |
The safety of objects: Materialism, existential insecurity, and brand connection A Rindfleisch, JE Burroughs, N Wong Journal of consumer research 36 (1), 1-16, 2009 | 642 | 2009 |
Interfirm cooperation and customer orientation A Rindfleisch, C Moorman Journal of marketing research 40 (4), 421-436, 2003 | 501 | 2003 |
Consumer behavior in a multichannel, multimedia retailing environment UM Dholakia, BE Kahn, R Reeves, A Rindfleisch, D Stewart, E Taylor Journal of interactive marketing 24 (2), 86-95, 2010 | 465 | 2010 |
Does distance still matter? Geographic proximity and new product development S Ganesan, AJ Malter, A Rindfleisch Journal of Marketing 69 (4), 44-60, 2005 | 453 | 2005 |
Working with rivals: The impact of competitor alliances on financial performance X Luo, A Rindfleisch, DK Tse Journal of marketing research 44 (1), 73-83, 2007 | 437 | 2007 |
Television's cultivation of material values LJ Shrum, JE Burroughs, A Rindfleisch Journal of Consumer Research 32 (3), 473-479, 2005 | 382 | 2005 |
Organizational trust and interfirm cooperation: an examination of horizontal versus vertical alliances A Rindfleisch Marketing letters 11, 81-95, 2000 | 301 | 2000 |
The digital revolution, 3D printing, and innovation as data A Rindfleisch, M O'Hern, V Sachdev Journal of Product Innovation Management 34 (5), 681-690, 2017 | 274 | 2017 |
Distributor sharing of strategic information with suppliers GL Frazier, E Maltz, KD Antia, A Rindfleisch Journal of marketing 73 (4), 31-43, 2009 | 271 | 2009 |
An online process model of second-order cultivation effects: How television cultivates materialism and its consequences for life satisfaction LJ Shrum, J Lee, JE Burroughs, A Rindfleisch Human Communication Research 37 (1), 34-57, 2011 | 266 | 2011 |
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities PK Kopalle, M Gangwar, A Kaplan, D Ramachandran, W Reinartz, ... International Journal of Research in Marketing 39 (2), 522-540, 2022 | 261 | 2022 |