| Introduction to the Special Issue on Transformative Consumer Research for the Journal of Research for Consumers B Davis, C Pechmann, A Grover, MA Kamins, IM Martin, S Davis, K Haws, ... Journal of Research for Consumers, 2011 | 107* | 2011 |
| Toward Intercultural Competency in Multicultural Marketplaces C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ... Journal of Public Policy & Marketing 32 (special issue), 156-164, 2013 | 70 | 2013 |
| Branding beyond prejudice: cultural branding and consumer well-being in multicultural marketplaces E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ... Journal of Business Research, 2013 | 70* | 2013 |
| Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ... Journal of Business Research 66 (8), 1186-1194, 2013 | 67 | 2013 |
| Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, GR Henderson, ... Journal of Research for Consumers 19, 1-13, 2011 | 64 | 2011 |
| Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music NS Ferguson, JN Burkhalter Journal of Advertising, 1-11, 2014 | 60 | 2014 |
| THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda AJ Broderick, C Demangeot, E Kipnis, M Zuñiga, A Roy, C Pullig, ... Social Business 1 (3), 263-280, 2011 | 27 | 2011 |
| No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda GD Johnson, N Ross Adkins, NS Ferguson, GR Henderson, RD Mueller, ... Misclaneous Economics Papers from University Paris Dauphine, 2011 | 27* | 2011 |
| Bling-bling Brand Placements: Measuring the Effectiveness of Brand Mentions in Hip-hop Music NS Ferguson ProQuest, 2008 | 7 | 2008 |
| Potential Vulnerabilities of US Subsistence Consumers to Persuasive Marketing Communications JD Williams, WJ Qualls, N Ferguson Product and Market Development for Subsistence Marketplaces, 89-110, 2007 | 7 | 2007 |
| Potential Vulnerabilities of US Subsistence Consumers to Persuasive Marketing Communications JD Williams, WJ Qualls, N Ferguson Advances in International Management 20, 89-110, 2007 | 7 | 2007 |
| Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being GD Johnson, MA Zúñiga, A Roy, C Pullig, RD Mueller, JM Mandibergh, ... Misclaneous Economics Papers from University Paris Dauphine, 2013 | | 2013 |
| Toward Intercultural Competency in Multicultural Marketplaces GD Johnson, MA Zúñiga, AJ Broderick, C Pullig, E Kipnis, A Roy, ... Misclaneous Economics Papers from University Paris Dauphine, 2013 | | 2013 |
| Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerability GD Johnson, AJ Broderick, C Demangeot, N Ross Adkins, NS Ferguson, ... Misclaneous Economics Papers from University Paris Dauphine, 2011 | | 2011 |
| Ebonics Vs English: Does it Matter when Targeting African-American Young Adults? N Ferguson University of Missouri-Columbia, 2003 | | 2003 |
| Coventry University Repository for the Virtual Environment (CURVE) GR Henderson, G Johnson, E Kipnis, JM Mandiberg, RD Mueller, C Pullig, ... | | |
