| The impact of customer-based brand equity on the operational performance of FMCG companies in India BC Mohan, AH Sequeira IIMB Management Review 28 (1), 13-19, 2016 | 121 | 2016 |
| Study on influential role of celebrity credibility on consumer risk perceptions RR Deshbhag, BC Mohan Journal of Indian Business Research 12 (1), 79-92, 2020 | 47 | 2020 |
| Influence of family structures on pester power and purchase outcomes-a conceptual framework P Anitha, BC Mohan Procedia Economics and Finance 37, 269-275, 2016 | 36 | 2016 |
| Customer Based Brand Equity in the Fast Moving Consumer Goods Industry in India B Mohan, AH Sequeira The International Journal of Management 1 (4), 2012 | 33 | 2012 |
| Brand value proposition for bank customers in India YLR Moorthi, BC Mohan International Journal of Bank Marketing 35 (1), 24-44, 2017 | 32 | 2017 |
| Consumer behaviour in fortified food choice decisions in India S Shamal, BC Mohan Nutrition & Food Science 47 (2), 229-239, 2017 | 30 | 2017 |
| Exploring the interlinkages between brand equity and business performance–towards a conceptual framework B Mohan, AH Sequeira Indian Journal of Marketing 43 (2), 5-10, 2013 | 23 | 2013 |
| Functional food acceptance in India: Socio-Demographic and lifestyle determinants S Shamal, BC Mohan Indian Institute of Management, Ahmedabad, 2015 | 9 | 2015 |
| An Application of David A. Aaker’s Brand Identity Planning model-A case study approach B Mohan Proceedings of 2009 International Conference on Economics, Business …, 2009 | 8 | 2009 |
| Logistics service quality in online shopping: a bibliometric analysis SA Dhaigude, BC Mohan Journal of Internet Commerce 22 (1), 157-188, 2023 | 7 | 2023 |
| Linking Customer-Based Brand Equity with Business Performance–A Conceptual Framework B Mohan, AH Sequeira AMET International Journal of Management, 2012 | 5 | 2012 |
| Customer experience in social commerce: Thematic and intellectual structure mapping using bibliometric analysis SA Dhaigude, BC Mohan International Journal of Human–Computer Interaction 40 (5), 1210-1234, 2024 | 4 | 2024 |
| Customer experience in social commerce: A systematic literature review and research agenda SA Dhaigude, BC Mohan International Journal of Consumer Studies 47 (5), 1629-1668, 2023 | 4 | 2023 |
| The Employment Characteristics, Job Satisfaction and Turnover Intention of Indian Dentists VK Ranjith, LP Maya, BC Mohan Indian Journal of Public Health Research & Development 11 (7), 932-937, 2020 | 3 | 2020 |
| Outsourcing and Competitive Advantage VK Ranjith, C Bijuna International Journal of Research in Commerce and Management 4 (5), 2013 | 3 | 2013 |
| Cognitive Dissonance in Online Shopping in an Emerging E-tailing Market S Haritha, BC Mohan Transnational Marketing Journal 10 (3), 719-737, 2022 | 2 | 2022 |
| Influence of Celebrity Credibility on Consumer Product Evaluation and Attitude Formation–A Conceptual Framework R Deshbhag, B Mohan J. Mgt. Mkt. Review 3 (4), 193-197, 2018 | 2 | 2018 |
| Role of agricultural marketing channels in price realization: an empirical analysis of selected crops in India C Naik, BC Mohan Journal of Agribusiness in Developing and Emerging Economies, 2023 | 1 | 2023 |
| Cognitive, affective and conative concepts as an antecedent to parental and child purchase influence strategies-observational evidences P Anitha, BC Mohan International Journal of Business Innovation and Research 22 (3), 374-387, 2020 | 1 | 2020 |
| Consumer acceptance of branded fortified foods and beverages in India: Towards a conceptual framework S Shamal, BC Mohan Indian Journal of Marketing 49 (10), 7-22, 2019 | 1 | 2019 |
Dr. A. H. SEQUEIRASchool of ManagementZweryfikowany adres z nitk.edu.in
