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Citations per year
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Cited by
All
Since 2019
Citations
73
73
h-index
4
4
i10-index
3
3
0
36
18
2020
2021
2022
2023
2024
1
5
18
35
14
Co-authors
Tessa Tien Nguyen
Assistant Professor
Verified email at isb.edu.vn
Ben-Roy Do (杜秉叡)
Fu Jen Catholic University
Verified email at mail.fju.edu.tw
Angelina Nhat Hanh Le
University of Economics HCM City
Verified email at ueh.edu.vn
James Eshleman
Professor of Patholgy, Oncology, Johns Hopkins University
Verified email at jhmi.edu
Julian Ming Sung Cheng
National Central University
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Marta Yuan-Chen Lin
ITRI 工業技術研究院
Verified email at g.ncu.edu.tw
Martech
interactive marketing
proximity marketing
relationship marketing
Articles
Cited by
Co-authors
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Cited by
Cited by
Year
Relationships among employee acting, customer-perceived service quality, emotional well-being and value co-creation: an investigation of the financial services industry
CH Huang, YC Lin
Asia pacific journal of marketing and logistics 33 (1), 29-52
, 2020
37
2020
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator
MYC Lin, BR Do, TT Nguyen, JMS Cheng
Journal of Research in Interactive Marketing 16 (2), 310-327
, 2022
15
2022
Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness
MYC Lin, TT Nguyen, EYL Cheng, ANH Le, JMS Cheng
Journal of Business Research 141, 151-162
, 2022
15
2022
Location-based proximity marketing: An interactive marketing perspective
A Loussaief, EYL Cheng, MYC Lin, JMS Cheng
The Palgrave Handbook of Interactive Marketing, 753-782
, 2023
6
2023
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