| Marketing partnerski na rynku przedsiębiorstw K Fonfara Polskie Wydawnictwo Ekonomiczne, 2014 | 481 | 2014 |
| Market orientation in the transition economies of central Europe:: tests of the narver and slater market orientation scales G Hooley, T Cox, J Fahy, D Shipley, J Beracs, K Fonfara, B Snoj Journal of Business research 50 (3), 273-285, 2000 | 411 | 2000 |
| The development and impact of marketing capabilities in Central Europe J Fahy, G Hooley, T Cox, J Beracs, K Fonfara, B Snoj Journal of international business studies 31, 63-81, 2000 | 393 | 2000 |
| Marketing capabilities and firm performance: a hierarchical model G Hooley, J Fahy, T Cox, J Beracs, K Fonfara, B Snoj Journal of market-focused management 4, 259-278, 1999 | 342 | 1999 |
| Market orientation in the service sector of the transition economies of central Europe G Hooley, J Fahy, G Greenley, J Beracs, K Fonfara, B Snoj European Journal of Marketing 37 (1/2), 86-106, 2003 | 239 | 2003 |
| Zachowanie przedsiębiorstwa w procesie internacjonalizacji K Fonfara, A Hauke, M Łuczak, M Ratajczak-Mrozek, R Szczepański Podejście sieciowe, PWE, Warszawa, 8, 2009 | 122 | 2009 |
| Strategie przedsiębiorstw w biznesie międzynarodowym K Fonfara, M Gorynia, E Najlepszy, J Schroeder Wydawnictwo Akademii Ekonomicznej w Poznaniu, Poznań, 40, 2000 | 106 | 2000 |
| Privatisation and sustainable competitive advantage in the emerging economies of Central Europe J Fahy, G Hooley, J Beracs, K Fonfara, V Gabrijan MIR: Management International Review, 407-428, 2003 | 51 | 2003 |
| Change in business relationships and networks: Concepts and business reality K Fonfara, M Ratajczak-Mrozek, G Leszczyński Industrial Marketing Management 70, 1-4, 2018 | 50 | 2018 |
| The development of business networks in the company internationalisation process K Fonfara, M Łuczak, Ł Małys, M Ratajczak-Mrozek, R Szczepański, ... Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, 2012 | 46* | 2012 |
| The effects of privatization on marketing capability and activity in Poland D Shipley, G Hooley, T Cox, K Fonfara International Journal of Research in Marketing 15 (4), 367-381, 1998 | 30 | 1998 |
| A typology of company behaviour in the internationalisation process (a network approach) K Fonfara Economics and Business Review 11 (2), 5-25, 2011 | 28 | 2011 |
| Organization for marketing among Polish companies D Shipley, K Fonfara European Journal of Marketing 27 (11-12), 60-79, 1993 | 28 | 1993 |
| Zachowania przedsiębiorstw w procesie internacjonalizacji-próba poszukiwania teorii marketingu międzynarodowego K Fonfara Marketing i Rynek, 2-7, 2007 | 26 | 2007 |
| Rynkowa orientacja polskich przedsiebiorstw K Fonfara Marketing i rynek 8 (12), 19-26, 2001 | 23 | 2001 |
| Marketing planning in central and Eastern Europe G Hooley, T Cox, D Shipley, J Beracs, K Kolos, K Fonfara, M Marinov Journal of Marketing Management 12 (1-3), 69-82, 1996 | 22 | 1996 |
| Conflict handling in small firms’ foreign business relationships M Ratajczak-Mrozek, K Fonfara, A Hauke-Lopes Journal of Business & Industrial Marketing 34 (1), 240-252, 2019 | 19 | 2019 |
| The role of relationships in initiating the internationalisation process in B2B markets B Deszczyński, K Fonfara, A Dymitrowski Entrepreneurial Business and Economics Review 5 (4), 91-109, 2017 | 19 | 2017 |
| Informal relationships in a company’s internationalization process A Dymitrowski, K Fonfara, B Deszczyński Journal of Business & Industrial Marketing 34 (5), 1054-1065, 2019 | 17 | 2019 |
| Marketing międzynarodowy K Fonfara, B Deszczyński, A Dymitrowski, Ł Małys, P Mielcarek, ... Współczesne trendy i praktyka (International marketing. Modern trends and …, 2014 | 16 | 2014 |
