Sandra Diehl
Cytowane przez
Cytowane przez
Consumers' response to offensive advertising: a cross cultural study
K Chan, L Li, S Diehl, R Terlutter
International marketing review, 2007
Benefits and stressors–Perceived effects of ICT use on employee health and work stress: An exploratory study from Austria and Hong Kong
K Ninaus, S Diehl, R Terlutter, K Chan, A Huang
International journal of qualitative studies on health and well-being 10 (1 …, 2015
Talking about CSR matters: Employees’ perception of and reaction to their company’s CSR communication in four different CSR domains
SD Schaefer, R Terlutter, S Diehl
International Journal of Advertising 39 (2), 191-212, 2020
Erlebniswelten für Marken
P Weinberg, S Diehl
Moderne Markenführung: Grundlagen Innovative Ansätze Praktische Umsetzungen …, 2001
The GLOBE study—applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
R Terlutter, S Diehl, B Mueller
International advertising and communication: current insights and empirical …, 2006
Erlebniswelten für Marken
P Weinberg, S Diehl
Moderne Markenführung: Grundlagen—Innovative Ansätze—Praktische …, 2005
Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits
V Apaolaza-Ibáñez, P Hartmann, S Diehl, R Terlutter
African Journal of Business Management 5 (3), 792, 2011
Doing good matters to consumers: The effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
S Diehl, R Terlutter, B Mueller
International Journal of Advertising 35 (4), 730-757, 2016
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
R Terlutter, S Diehl, B Mueller
International Journal of Advertising 29 (3), 369-399, 2010
Consumer responses towards non-prescription and prescription drug advertising in the US and Germany: They don’t really like it, but they do believe it
S Diehl, B Mueller, R Terlutter
International Journal of Advertising 27 (1), 99-131, 2008
Aufbau und Sicherung von Markenbindung unter schwierigen Konkurrenz-und Distributionsbedingungen
P Weinberg, S Diehl
Köhler, R./Majer, W./Wiezorek, H., Erfolgsfaktor Marke: Neue Strategien des …, 2001
Is my company really doing good? Factors influencing employees' evaluation of the authenticity of their company's corporate social responsibility engagement
SD Schaefer, R Terlutter, S Diehl
Journal of business research 101, 128-143, 2019
P Weinberg
Verlag Franz Vahlen, 2003
Erlebnisorientiertes Internetmarketing
S Diehl
Analyse, Konzeption und Umsetzung von Internetshops aus …, 2002
Employee perceptions of information and communication technologies in work life, perceived burnout, job satisfaction and the role of work-family balance
K Ninaus, S Diehl, R Terlutter
Journal of Business Research 136, 652-666, 2021
Handbook of integrated CSR communication
S Diehl, M Karmasin, B Mueller, R Terlutter, F Weder
Springer International Publishing, 2017
Skepticism toward pharmaceutical advertising in the US and Germany
S Diehl, B Mueller, R Terlutter
Cross-Cultural Buyer Behavior 18, 31-60, 2007
A multi-country examination of hard-sell and soft-sell advertising: comparing global consumer positioning in holistic-and analytic-thinking cultures
S Okazaki, B Mueller, S Diehl
Journal of Advertising Research 53 (3), 258-272, 2013
Advertising effectiveness in different cultures: Results of an experiment analyzing the effects of individualistic and collectivistic advertising on Germans and Chinese
S Diehl, R Terlutter, P Weinberg
ACR European Advances, 2003
Media and convergence management
S Diehl, M Karmasin
Springer, 2013
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