Fred Langerak
Fred Langerak
Professor of Product Development and Management, Eindhoven University of Technology
Zweryfikowany adres z tue.nl
Tytuł
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The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance
F Langerak, EJ Hultink, HSJ Robben
Journal of Product Innovation Management 21 (2), 79-94, 2004
7202004
Possible determinants of consumers’ adoption of electronic grocery shopping in the Netherlands
PC Verhoef, F Langerak
Journal of Retailing and Consumer Services 8 (5), 275-285, 2001
4062001
Effects of market orientation on the behaviors of salespersons and purchasers, channel relationships, and performance of manufacturers
F Langerak
International journal of research in marketing 18 (3), 221-234, 2001
3322001
Non-probability sampling for WWW surveys: a comparison of methods
N Schillewaert, F Langerak, T Duhamel
JOURNAL-MARKET RESEARCH SOCIETY 40, 307-322, 1998
2591998
Understanding brand and dealer retention in the new car market: The moderating role of brand tier
PC Verhoef, F Langerak, B Donkers
Journal of retailing 83 (1), 97-113, 2007
2552007
An appraisal of research on the predictive power of market orientation
F Langerak
European Management Journal 21 (4), 447-464, 2003
2402003
The effect of market orientation on positional advantage and organizational performance
F Langerak
Journal of strategic marketing 11 (2), 93-115, 2003
2272003
The impact of product innovativeness on the link between development speed and new product profitability*
F Langerak, EJ Hultink
Journal of product innovation management 23 (3), 203-214, 2006
2002006
The impact of new product development acceleration approaches on speed and profitability: Lessons for pioneers and fast followers
F Langerak, EJ Hultink
IEEE transactions on engineering management 52 (1), 30-42, 2005
1772005
The role of predevelopment activities in the relationship between market orientation and performance
F Langerak, EJ Hultink, HSJ Robben
R&D Management 34 (3), 295-309, 2004
1742004
Consequences of new product development speed: A meta‐analysis
P Cankurtaran, F Langerak, A Griffin
Journal of Product Innovation Management 30 (3), 465-486, 2013
1352013
Eleven misconceptions about customer relationship management
PC Verhoef, F Langerak
Business Strategy Review 13 (4), 70-76, 2002
1302002
Exploring Mediating and Moderating Influences on the Links among Cycle Time, Proficiency in Entry Timing, and New Product Profitability*
F Langerak, EJ Hultink, A Griffin
Journal of Product Innovation Management 25 (4), 370-385, 2008
1232008
Exploratory results on the antecedents and consequences of green marketing
F Langerak, E Peelen, M Veen
Journal of the Market Research Society 40 (4), 323-335, 1998
1061998
The effect of new product development acceleration approaches on development speed: A case study
F Langerak, EJ Hultink
Journal of Engineering and Technology Management 25 (3), 157-167, 2008
1032008
Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency*
K De Valck, F Langerak, PC Verhoef, PWJ Verlegh
British Journal of Management 18 (3), 241-256, 2007
1032007
Using Intuition in Fuzzy Front‐end Decision‐making: A Conceptual Framework
K Eling, A Griffin, F Langerak
Journal of Product Innovation Management 31 (5), 956-972, 2014
982014
The mediating role of new product development in the link between market orientation and organizational performance
F Langerak, EJ Hultink, HSJ Robben
Journal of Strategic Marketing 15 (4), 281-305, 2007
962007
The relationship between customer and supplier perceptions of the manufacturer's market orientation and its business performance
F Langerak
International Journal of Market Research 43 (1), 43-62, 2001
942001
Launch decisions and competitive reactions: an exploratory market signaling study
EJ Hultink, F Langerak
Journal of Product Innovation Management 19 (3), 199-212, 2003
922003
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