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Florian Haumer
Florian Haumer
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The rivalry of nonverbal cues on the perception of politicians by television viewers
F Haumer, W Donsbach
Journal of Broadcasting & Electronic Media 53 (2), 262-279, 2009
582009
Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations
C Kolo, F Haumer
Journal of Digital & Social Media Marketing 6 (3), 273-282, 2018
462018
The impact of augmented reality experiential marketing on brand equity and buying intention
F Haumer, C Kolo, S Reiners
Journal of Brand Strategy 8 (4), 368-387, 2020
292020
Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change
F Haumer, L Schlicker, PC Murschetz, C Kolo
Journal of Strategy and Management 14 (4), 426-443, 2021
152021
Der Wertschöpfungsbeitrag von Corporate Publishing
F Haumer, F Haumer
Der Wertschöpfungsbeitrag von Corporate Publishing: Effekte formaler und …, 2013
82013
Formal professionalization of early-stage social media “Influencers”—attitudinal drivers and their relation to personality traits
C Kolo, F Haumer, A Roth
International Journal on Media Management 24 (3), 137-163, 2022
32022
Social media celebrities as brand influencer
C Kolo, F Haumer
12018
ESG-Berichterstattungen in der aktuellen Praxis: Ein Überblick zur aktuellen Umsetzung von ESG-Berichterstattungen (vor der CSRD) in Wirtschaft, Verwaltung und Kirchen in …
J Vogel, C Kolo, F Haumer, O Hellriegel, J Pampel, A Raffalski, F Obernitz
DEU, 2024
2024
Influencers and their motivations to create content: A qualitative typology based on an international survey
F Haumer, C Kolo, A Roth, R Schwarz
Journal of Digital & Social Media Marketing 11 (2), 190-204, 2023
2023
The Spiral of Silence. A Theory of Public Opinion: von Elisabeth Noelle-Neumann (1974)
F Haumer
Schlüsselwerke: Theorien (in) der Kommunikationswissenschaft, 201-211, 2022
2022
Surivival guide to social media influencers
D Benedic, R Schwarz, F Haumer, A Roth, C Schmidt, C Kolo
2021
Guide 2021-de l'influence social media
C Kolo, D Benedic, S Lebail, A Roth, C Schmidt, F Haumer
2021
Technological advances and the future of corporate and marketing communication: An international foresight study among experts from different professional backgrounds
C Kolo, F Haumer
Journal of Creative Industries and Cultural Studies: JOCIS, 18-35, 2020
2020
Addressing the United Nations SDGs in Large German and US Listed Companies
F Haumer, C Kolo, O Hellriegel
2020
The Effects of Message Tailoring on the Motivation for Change in Different Phases of an Employee’s Change Journey
F Haumer, LT Schlicker, C Kolo
emma conference 2019, 2019
2019
AGORA 2030 (I)-Expert survey on technological advances and their potential impact on corporate and marketing communication.
C Kolo, F Haumer
2019
Influencer als Media-Entrepreneure
C Kolo, F Haumer, A Roth
2019
Unternehmenskommunikation
F Haumer, F Haumer
Der Wertschöpfungsbeitrag von Corporate Publishing: Effekte formaler und …, 2013
2013
Forschungsfragen und Hypothesen
F Haumer, F Haumer
Der Wertschöpfungsbeitrag von Corporate Publishing: Effekte formaler und …, 2013
2013
Datenerhebung
F Haumer, F Haumer
Der Wertschöpfungsbeitrag von Corporate Publishing: Effekte formaler und …, 2013
2013
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