| Strategic and operational levels of CSR marketing communication for sustainable orientation of a company: a case study from Bangladesh B Zatwarnicka-Madura, D Siemieniako, E Glińska, Y Sazonenka Sustainability 11 (2), 555, 2019 | 30 | 2019 |
| Storytelling and its impact on effectiveness of advertising B Zatwarnicka-Madura, R Nowacki ICoM 2018 8th International Conference on Management, 694, 2018 | 26 | 2018 |
| Brand image vs. consumer trust B Zatwarnicka-Madura, J Stecko, G Mentel Актуальні проблеми економіки, 237-245, 2016 | 20 | 2016 |
| Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z B Zatwarnicka-Madura, R Nowacki, I Wojciechowska Energies 15 (18), 6570, 2022 | 16 | 2022 |
| Techniki sprzedaży osobistej B Zatwarnicka-Madura Wydawnictwa Fachowe CeDeWu, 2004 | 15 | 2004 |
| Gamification as a Tool for Influencing Customers' Behaviour B Zatwarnicka-Madura International Journal of Economics and Management Engineering 9 (5), 1461-1464, 2015 | 8 | 2015 |
| Irracjonalność zachowań konsumenta B Zatwarnicka-Madura Studia i Prace Kolegium Zarządzania, 9, 2009 | 8 | 2009 |
| Fashion blogs as the information sources about trends and new products in fashion management J Wiażewicz, B Zatwarnicka-Madura Polish Journal of management studies 14 (1), 214--225, 2016 | 7 | 2016 |
| Design of logistics systems, Theory and applications D Malindžák, P Kačmáry, G Ostasz, A Gazda, B Zatwarnicka-Madura, ... New York: Open Science Publisher, 2015 | 7 | 2015 |
| Quality management model in the supply chain D Zimon, D Malindžák, B Zatwarnicka-Madura, D Dysko Production Management and Engineering Sciences: Proceedings of the …, 2015 | 5 | 2015 |
| Wybrane aspekty ochrony środowiska a postawy konsumentów B Zatwarnicka-Madura Marketing i Zarządzanie, 287-297, 2013 | 3 | 2013 |
| Perswazja w sprzedaży B Zatwarnicka-Madura Wydawnictwa Fachowe CeDeWu, 2010 | 3 | 2010 |
| Gender roles and online marketing communications in real estate markets B Zatwarnicka-Madura Ekonomia i Prawo. Economics and Law 17 (4), 459-469, 2018 | 2 | 2018 |
| Online marketing communication directed to women in the car market.“ B Zatwarnicka-Madura Humanities and Social Sciences 21 (23 (3)), 227-234, 2016 | 2 | 2016 |
| Ocena jakości folii opakowaniowej z wykorzystaniem analizy przyczyn i skutków wad A Pacana, J Pacana, J Sopel, B Zatwarnicka-Madura Przemysł Chemiczny 95 (1), 142--144, 2016 | 2 | 2016 |
| Wizerunek kobiet w przekazach medialnych o charakterze informacyjnym B Zatwarnicka-Madura Marketing i Zarządzanie 45 (4), 413-421, 2016 | 2 | 2016 |
| The position of marketing within a micro-logistic business model B Zatwarnicka-Madura, D Malindžák, D Zimon International Journal of Interdisciplinarity in Theory and Practice 9, 35-41, 2016 | 2 | 2016 |
| Wybrane zagadnienia zarządzania L Bednárová, A Pacana, B Zatwarnicka-Madura Oficyna Wydawnicza Politechniki Rzeszowskiej, 2015 | 2 | 2015 |
| Dylematy wyboru metody badań marketingowych A Pacana, G Ostasz, B Zatwarnicka-Madura Modern Management Review 20 (22 (3)), 171-181, 2015 | 2 | 2015 |
| Typologia kobiet-konsumentek B Zatwarnicka-Madura Marketing i Rynek, 14-19, 2008 | 2 | 2008 |
