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Beata Zatwarnicka-Madura
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Cited by
Year
Strategic and operational levels of CSR marketing communication for sustainable orientation of a company: a case study from Bangladesh
B Zatwarnicka-Madura, D Siemieniako, E Glińska, Y Sazonenka
Sustainability 11 (2), 555, 2019
222019
Brand image vs. consumer trust
B Zatwarnicka-Madura, J Stecko, G Mentel
Aktual'ni Problemy Ekonomiky= Actual Problems in Economics, 237, 2016
192016
Storytelling and its impact on effectiveness of advertising
B Zatwarnicka-Madura, R Nowacki
ICoM 2018 8th International Conference on Management, 694, 2018
172018
Techniki sprzedaży osobistej
B Zatwarnicka-Madura
Wydawnictwa Fachowe CeDeWu, 2004
152004
Irracjonalność zachowań konsumenta
B Zatwarnicka-Madura
Studia i Prace Kolegium Zarządzania, 9, 2009
82009
Fashion blogs as the information sources about trends and new products in fashion management
J Wiażewicz, B Zatwarnicka-Madura
Polish Journal of management studies 14 (1), 214--225, 2016
72016
Gamification as a Tool for Influencing Customers' Behaviour
B Zatwarnicka-Madura
International Journal of Economics and Management Engineering 9 (5), 1461-1464, 2015
72015
Quality management model in the supply chain
D Zimon, D Malindžák, B Zatwarnicka-Madura, D Dysko
Production Management and Engineering Sciences: Proceedings of the …, 2015
52015
Dylematy wyboru metody badań marketingowych
A Pacana, G Ostasz, B Zatwarnicka-Madura
Modern Management Review 20 (22 (3)), 171-181, 2015
32015
Wybrane aspekty ochrony środowiska a postawy konsumentów
B Zatwarnicka-Madura
Marketing i Zarządzanie, 287-297, 2013
32013
Perswazja w sprzedaży
B Zatwarnicka-Madura
Wydawnictwa Fachowe CeDeWu, 2010
32010
Online marketing communication directed to women in the car market.“
B Zatwarnicka-Madura
Humanities and Social Sciences 21 (23 (3)), 227-234, 2016
22016
Ocena jakości folii opakowaniowej z wykorzystaniem analizy przyczyn i skutków wad
A Pacana, J Pacana, J Sopel, B Zatwarnicka-Madura
Przemysł Chemiczny 95 (1), 142--144, 2016
22016
The position of marketing within a micro-logistic business model
B Zatwarnicka-Madura, D Malindžák, D Zimon
International Journal of Interdisciplinarity in Theory and Practice 9, 35-41, 2016
22016
Wybrane zagadnienia zarządzania
L Bednárová, A Pacana, B Zatwarnicka-Madura
Oficyna Wydawnicza Politechniki Rzeszowskiej, 2015
22015
Typologia kobiet-konsumentek
B Zatwarnicka-Madura
Marketing i Rynek, 14-19, 2008
22008
Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z
B Zatwarnicka-Madura, R Nowacki, I Wojciechowska
Energies 15 (18), 6570, 2022
12022
Gender roles and online marketing communications in real estate markets
B Zatwarnicka-Madura
Ekonomia i Prawo. Economics and Law 17 (4), 459-469, 2018
12018
The continual chemical changing aspects in metallurgy production scheduling
D Malindžák, P Kačmáry, B Zatwarnicka-Madura, D Zimon
Metalurgija 56 (1-2), 219-222, 2017
12017
Źródło przekazu w reklamach telewizyjnych kosmetyków
B Zatwarnicka-Madura
Handel Wewnętrzny, 394-402, 2017
12017
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