| Increasing parental leave uptake: A systems social marketing approach S Duffy, P Van Esch, M Yousef Australasian Marketing Journal (AMJ) 28 (2), 110-118, 2020 | 36 | 2020 |
| Social advertising effectiveness in driving action: a study of positive, negative and coactive appeals on social media M Yousef, T Dietrich, S Rundle-Thiele International journal of environmental research and public health 18 (11), 5954, 2021 | 24 | 2021 |
| Positive, negative or both? Assessing emotional appeals effectiveness in anti-drink driving advertisements M Yousef, T Dietrich, G Torrisi Social Marketing Quarterly 27 (3), 195-212, 2021 | 16 | 2021 |
| Advertising appeals effectiveness: a systematic literature review M Yousef, S Rundle-Thiele, T Dietrich Health Promotion International 38 (4), daab204, 2023 | 10 | 2023 |
| Emotional appeals effectiveness in enhancing charity digital advertisements M Yousef, T Dietrich, S Rundle‐Thiele, S Alhabash Journal of Philanthropy and Marketing 27 (4), e1763, 2022 | 9 | 2022 |
| A critical overview of social marketing in Asia B Pang, SA Deshpande, TM Nguyen, J Kim, YA Almosa, A Arif, D Arli, ... Social Marketing Quarterly 27 (4), 302-323, 2021 | 6 | 2021 |
| The effectiveness of digital sexual health interventions for young adults: a systematic literature review (2010–2020) A Sewak, M Yousef, S Deshpande, T Seydel, N Hashemi Health Promotion International 38 (1), daac104, 2023 | 5 | 2023 |
| Actions speak louder than words: sentiment and topic analysis of COVID-19 vaccination on twitter and vaccine uptake M Yousef, T Dietrich, S Rundle-Thiele JMIR Formative Research 6 (9), e37775, 2022 | 4 | 2022 |
| Reducing koala roadkill: a social marketing formative study B Pang, A Zhang, T Seydel, P David, M Yousef, S Rundle-Thiele Wildlife Research 50 (10), 858-868, 2023 | | 2023 |
| Advertising appeals effectiveness: a systematic M Yousef, S Rundle-Thiele, T Dietrich Emotions and Actions: Examining the role of emotional appeals and sentiment …, 2023 | | 2023 |
| Barriers to implementing social marketing in Asia: a critical review B Pang, S Deshpande, Y Almosa, A Arif, D Arli, M Bakpayev, BZ Erdogan, ... Global Marketing Conference, 1367-1372, 2020 | | 2020 |
| BARRIERS TO IMPLEMENTING SOCIAL MARKETING IN ASIA: A CRITICAL B Pang, AS Deshpande, Y Almosa, A Arif, D Arli, M Bakpayev, ... | | |
Professor Sharyn Rundle-ThieleFounding Director, Social Marketing@Griffith, Griffith UniversityVerified email at griffith.edu.au
