Listen to your customers: Insights into brand image using online consumer-generated product reviews S Gensler, F Völckner, M Egger, K Fischbach, D Schoder International Journal of Electronic Commerce 20 (1), 112-141, 2015 | 173 | 2015 |
Consumer-oriented tech mining: Integrating the consumer perspective into organizational technology intelligence-the case of autonomous driving M Egger, D Schoder | 19 | 2017 |
A brief tutorial on how to extract information from user-generated content (UGC) M Egger, A Lang KI-Künstliche Intelligenz 27, 53-60, 2013 | 12 | 2013 |
“Listening is the new asking “: Social Media-Analyse in der Marktforschung H Lütters, M Egger PRAXIS 4, 34, 2013 | 11 | 2013 |
Effects of speech assistance in online questionnaires H Lütters, M Friedrich-Freksa, M Egger General Online Research Conference, Cologne, Germany, 2018 | 8 | 2018 |
Deriving Taxonomies from Automatic Analysis of Group Membership Structure in Large Social Networks. M Egger, K Fischbach, PA Gloor, A Lang, M Sprenger GI Jahrestagung, 2113-2124, 2009 | 7 | 2009 |
Who are we listening to? detecting user-generated content (ugc) on the web M Egger, A Lang, D Schoder | 6 | 2015 |
Die Meinung des Kunden zählt F Völckner, S Gensler, M Egger, K Fischbach, D Schoder Absatzwirtschaft, Sonderausgabe zum Marken-Award, 116-118, 2010 | 3 | 2010 |
How to Identify Successful Actors of the Flickr Community and How to Determine Their Attributes M Egger, K Fischbach, P Gloor, A Lang, M Sprenger Gesellschaft für Informatik e. V., 2008 | 3 | 2008 |
Towards Mining Brand Associations from User-Generated Content (UGC): Evidence from Linguistic characteristics. G Volkmann, M Egger, D Schoder ECIS, 2019 | 1 | 2019 |
SOCIAL PRODUCT SEARCH–ENHANCING PRODUCT SEARCH WITH MINED (SPARSE) PRODUCT FEATURES S Hirschmeier, M Egger | 1 | 2018 |
Retail & Consumer Products, Media K Immenroth, M Egger Künstliche Intelligenz und Data Science in Theorie und Praxis: Von …, 2023 | | 2023 |
Wie Marktforscher durch kooperatives Natural Language Processing bei der qualitativen Inhaltsanalyse profitieren können A Lang, M Egger | | 2019 |
DESIGNING A METHODOLOGY FOR MARKETING INTELLIGENCE SYSTEMS–THE CASE OF BRAND IMAGE DIAG-NOSTICS M Egger, G Volkmann, D Schoder | | 2018 |
Erhebung und Diagnostik von Markenassoziationsnetzwerken auf Grundlage nutzergenerierter Inhalte M Egger, G Volkmann, D Schoder | | 2017 |
Reflection of@ SCAD. edu-A virtual mirror on E-mail communication at an art and design university M Egger, H Fuehres Procedia-Social and Behavioral Sciences 2 (4), 6398-6403, 2010 | | 2010 |