| In bot we trust: A new methodology of chatbot performance measures A Przegalinska, L Ciechanowski, A Stroz, P Gloor, G Mazurek Business Horizons, https://doi.org/10.1016/j.bushor.2019.08, 2019 | 325 | 2019 |
| Marketing and Artificial Intelligence K Jarek, G Mazurek Central European Business Review 8 (2), 2019 | 233 | 2019 |
| Blogi i wirtualne spoĹ ‚ecznoĹ› ci-wykorzystanie w marketingu G Mazurek Oficyna a Wolters Kluwer Polska, 2008 | 187 | 2008 |
| Industry 4.0: coherent definition framework with technological and organizational interdependencies K Nosalska, Z Piątek, G Mazurek, R Rządca Journal of Manufacturing Technology Management, 2019 | 137 | 2019 |
| Generative artificial intelligence as a new context for management theories: analysis of ChatGPT P Korzynski, G Mazurek, A Altmann, J Ejdys, R Kazlauskaite, ... Central European Management Journal 31 (1), 3-13, 2023 | 130 | 2023 |
| Znaczenie wirtualizacji marketingu w sieciowym kreowaniu wartości G Mazurek Poltext, 2012 | 124 | 2012 |
| The dark side of generative artificial intelligence: A critical analysis of controversies and risks of ChatGPT K Wach, CD Duong, J Ejdys, R Kazlauskaitė, P Korzynski, G Mazurek, ... Entrepreneurial Business and Economics Review 11 (2), 7-30, 2023 | 89 | 2023 |
| Perception of privacy and data protection in the context of the development of artificial intelligence G Mazurek, K Małagocka Journal of Management Analytics 6 (4), 344-364, 2019 | 87 | 2019 |
| Web 2.0 implications on marketing G Mazurek Organizacijų vadyba: sisteminiai tyrimai, 69-82, 2009 | 87 | 2009 |
| Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent P Korzynski, G Mazurek, M Haenlein European Management Journal 38 (1), 204-212, 2020 | 77 | 2020 |
| Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study F Grudzewski, M Awdziej, G Mazurek, K Piotrowska Economics and Business Review Vol. 4 (18), No. 3, 2018 4, 36-50, 2018 | 73 | 2018 |
| Transformacja cyfrowa - perspektywa marketingu G Mazurek PWN, Warszawa, 2019 | 72 | 2019 |
| Social Media: State of the Art and Research Agenda A Kaplan, G Mazurek Handbook of Media Management and Economics, 2018 | 70 | 2018 |
| Marketing principles for Industry 4.0 — a conceptual framework K Nosalska, G Mazurek Engineering Management in Production and Services 11 (2), 9-20, 2019 | 57 | 2019 |
| Social Media in the Marketing of Higher Education Institutions in Poland: Preliminary Empirical Studies G Mazurek, P Korzyński, A Górska Entrepreneurial Business and Economics Review 7 (1), 117-133, 2019 | 56 | 2019 |
| Virtualization of marketing G Mazurek Contemporary Management Research 8 (3), 2012 | 56 | 2012 |
| What if you ask and they say yes? Consumers' willingness to disclose personal data is stronger than you think G Mazurek, K Małagocka Business Horizons 62 (6), 751-759, 2019 | 41 | 2019 |
| The Impact of the Digital World on Management and Marketing G Mazurek, J Tkaczyk Poltext, 2016 | 38 | 2016 |
| Promocja w Internecie. Narzędzia, Zarządzanie, Praktyka. G Mazurek ODDK, 2008 | 37 | 2008 |
| The Role of Social Media in Scholarly Collaboration: An Enabler of International Research Team’s Activation? A Gorska, P Korzynski, G Mazurek, F Pucciarelli Journal of Global Information Technology Management, 2020 | 32 | 2020 |
Dominika LatusekProfessor of Management, Kozminski UniversityZweryfikowany adres z kozminski.edu.pl
