Obserwuj
Grzegorz Mazurek
Grzegorz Mazurek
Professor of Marketing, Kozminski University; Profesor Marketingu, Akademia Leona
Zweryfikowany adres z kozminski.edu.pl - Strona główna
Tytuł
Cytowane przez
Cytowane przez
Rok
In bot we trust: A new methodology of chatbot performance measures
A Przegalinska, L Ciechanowski, A Stroz, P Gloor, G Mazurek
Business Horizons, https://doi.org/10.1016/j.bushor.2019.08, 2019
3072019
Marketing and Artificial Intelligence
K Jarek, G Mazurek
Central European Business Review 8 (2), 2019
2222019
Blogi i wirtualne spoĹ ‚ecznoĹ› ci-wykorzystanie w marketingu
G Mazurek
Oficyna a Wolters Kluwer Polska, 2008
1862008
Industry 4.0: coherent definition framework with technological and organizational interdependencies
K Nosalska, Z Piątek, G Mazurek, R Rządca
Journal of Manufacturing Technology Management, 2019
1282019
Znaczenie wirtualizacji marketingu w sieciowym kreowaniu wartości
G Mazurek
Poltext, 2012
1202012
Generative artificial intelligence as a new context for management theories: analysis of ChatGPT
P Korzynski, G Mazurek, A Altmann, J Ejdys, R Kazlauskaite, ...
Central European Management Journal, 2023
1062023
Web 2.0 implications on marketing
G Mazurek
Organizacijų vadyba: sisteminiai tyrimai, 69-82, 2009
862009
Perception of privacy and data protection in the context of the development of artificial intelligence
G Mazurek, K Małagocka
Journal of Management Analytics 6 (4), 344-364, 2019
842019
Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent
P Korzynski, G Mazurek, M Haenlein
European Management Journal 38 (1), 204-212, 2020
742020
Transformacja cyfrowa - perspektywa marketingu
G Mazurek
PWN, Warszawa, 2019
732019
The dark side of generative artificial intelligence: A critical analysis of controversies and risks of ChatGPT
K Wach, CD Duong, J Ejdys, R Kazlauskaitė, P Korzynski, G Mazurek, ...
Entrepreneurial Business and Economics Review 11 (2), 7-30, 2023
702023
Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study
F Grudzewski, M Awdziej, G Mazurek, K Piotrowska
Economics and Business Review Vol. 4 (18), No. 3, 2018 4, 36-50, 2018
682018
Social Media: State of the Art and Research Agenda
A Kaplan, G Mazurek
Handbook of Media Management and Economics, 2018
682018
Social Media in the Marketing of Higher Education Institutions in Poland: Preliminary Empirical Studies
G Mazurek, P Korzyński, A Górska
Entrepreneurial Business and Economics Review 7 (1), 117-133, 2019
532019
Marketing principles for Industry 4.0 — a conceptual framework
K Nosalska, G Mazurek
Engineering Management in Production and Services 11 (2), 9-20, 2019
502019
Virtualization of marketing
G Mazurek
Contemporary Management Research 8 (3), 2012
472012
Promocja w Internecie. Narzędzia, Zarządzanie, Praktyka.
G Mazurek
ODDK, 2008
412008
What if you ask and they say yes? Consumers' willingness to disclose personal data is stronger than you think
G Mazurek, K Małagocka
Business Horizons 62 (6), 751-759, 2019
402019
The Impact of the Digital World on Management and Marketing
G Mazurek, J Tkaczyk
Poltext, 2016
372016
Ewolucja wykorzystania mediów społecznościowych w marketingu
G Mazurek
Nierówności społeczne a wzrost gospodarczy, 23-31, 2016
302016
Nie można teraz wykonać tej operacji. Spróbuj ponownie później.
Prace 1–20