| Marketing design elements of mobile fashion retail apps V Magrath, H McCormick Journal of Fashion Marketing and Management: An International Journal, 2013 | 163 | 2013 |
| Analysing the influence of the presentation of fashion garments on young consumers’ online behaviour H McCormick, C Livett Journal of Fashion Marketing and Management: An International Journal, 2012 | 162 | 2012 |
| Fashion retailing–past, present and future H McCormick, J Cartwright, P Perry, L Barnes, S Lynch, G Ball Textile Progress 46 (3), 227-321, 2014 | 148 | 2014 |
| Branding design elements of mobile fashion retail apps V Magrath, H McCormick Journal of Fashion Marketing and Management: An International Journal, 2013 | 66 | 2013 |
| Shopping channel preference and usage motivations: Exploring differences amongst a 50-year age span R Boardman, H McCormick Journal of Fashion Marketing and Management: An International Journal, 2018 | 50 | 2018 |
| Consumers' emotional responses to the Christmas TV advertising of four retail brands J Cartwright, H McCormick, G Warnaby Journal of Retailing and Consumer Services 29, 82-91, 2016 | 46 | 2016 |
| Social media influencers’ narrative strategies to create eWOM: A theoretical contribution S Zhou, L Barnes, H McCormick, MB Cano International Journal of Information Management 59, 102293, 2021 | 30 | 2021 |
| A virtual reality and retailing literature review: Current focus, underlying themes and future directions L Xue, CJ Parker, H McCormick Augmented Reality and Virtual Reality, 27-41, 2019 | 23 | 2019 |
| The impact of product presentation on decision-making and purchasing R Boardman, H Mccormick Qualitative Market Research: An International Journal, 2019 | 21 | 2019 |
| How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship … S Zhou, M Blazquez, H McCormick, L Barnes Journal of Business Research 134, 122-142, 2021 | 16 | 2021 |
| eWOM: The rise of the opinion leaders S Zhou, H McCormick, M Blazquez, L Barnes Social Commerce, 189-212, 2019 | 15 | 2019 |
| Sustainable knowledge from consumer perspective addressing microfibre pollution S Yan, CE Henninger, C Jones, H McCormick Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020 | 11 | 2020 |
| 3D-Printing in the Fashion Industry: A Fad or the Future? H McCormick, R Zhang, R Boardman, C Jones, CE Henninger Technology-Driven Sustainability, 137-154, 2020 | 7 | 2020 |
| Augmented reality in retail: a systematic review of research foci and future research agenda R Chen, P Perry, R Boardman, H McCormick International Journal of Retail & Distribution Management, 2021 | 4 | 2021 |
| Cradle-to-Cradle Versus Consumer Preferences in the Fashion Industry CE Henninger, MB Cano, R Boardman, C Jones, H Mccormick, S Sahab Encyclopedia of renewable and sustainable materials 5, 353-357, 2020 | 4 | 2020 |
| Analysing and Conceptualising the Online Fashion Shopping Environment A Thesis submitted to The University of Manchester for the degree of Doctor of Philosophy in the Faculty … H McCormick, D Vazquez The University of Manchester, 2009 | 4 | 2009 |
| Attention and behaviour on fashion retail websites: an eye-tracking study R Boardman, H Mccormick Information Technology & People, 2021 | 3 | 2021 |
| Textile industry insights towards impact of regenerated cellulosic and synthetic fibres on microfibre pollution S Yan, C Jones, CE Henninger, H McCormick Sustainability in the Textile and Apparel Industries, 157-171, 2020 | 3 | 2020 |
| Emotional response beyond PAD: the digital retail emotions scale (DRES) for m-commerce apps H McCormick, V Magrath, CJ Parker 3rd International Colloquium of Design, Branding and Marketing (ICDBM), 2017 | 2 | 2017 |
| Fashion consumption during COVID-19: Comparative analysis of changing acquisition practices across nine countries and implications for sustainability K Vladimirova, CE Henninger, C Joyner-Martinez, S Iran, S Diddi, ... Cleaner and Responsible Consumption 5, 100056, 2022 | 1 | 2022 |
