| Marketing design elements of mobile fashion retail apps V Magrath, H McCormick Journal of Fashion Marketing and Management: An International Journal 17 (1 …, 2013 | 220 | 2013 |
| Fashion retailing–past, present and future H McCormick, J Cartwright, P Perry, L Barnes, S Lynch, G Ball Textile Progress 46 (3), 227-321, 2014 | 191 | 2014 |
| Analysing the influence of the presentation of fashion garments on young consumers’ online behaviour H McCormick, C Livett Journal of Fashion Marketing and Management: An International Journal 16 (1 …, 2012 | 181 | 2012 |
| Social media influencers’ narrative strategies to create eWOM: A theoretical contribution S Zhou, L Barnes, H McCormick, MB Cano International Journal of Information Management 59, 102293, 2021 | 127 | 2021 |
| How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship … S Zhou, M Blazquez, H McCormick, L Barnes Journal of Business Research 134, 122-142, 2021 | 125 | 2021 |
| Shopping channel preference and usage motivations: Exploring differences amongst a 50-year age span R Boardman, H McCormick Journal of Fashion Marketing and Management: An International Journal 22 (2 …, 2018 | 85 | 2018 |
| Branding design elements of mobile fashion retail apps V Magrath, H McCormick Journal of Fashion Marketing and Management: An International Journal 17 (1 …, 2013 | 77 | 2013 |
| Consumers' emotional responses to the Christmas TV advertising of four retail brands J Cartwright, H McCormick, G Warnaby Journal of Retailing and Consumer Services 29, 82-91, 2016 | 56 | 2016 |
| The impact of product presentation on decision-making and purchasing R Boardman, H Mccormick Qualitative Market Research: An International Journal 22 (3), 365-380, 2019 | 51 | 2019 |
| Augmented reality in retail: a systematic review of research foci and future research agenda R Chen, P Perry, R Boardman, H McCormick International Journal of Retail & Distribution Management 50 (4), 498-518, 2022 | 46 | 2022 |
| A virtual reality and retailing literature review: Current focus, underlying themes and future directions L Xue, CJ Parker, H McCormick Augmented Reality and Virtual Reality: The Power of AR and VR for Business …, 2019 | 40 | 2019 |
| Attention and behaviour on fashion retail websites: an eye-tracking study R Boardman, H Mccormick Information Technology & People 35 (7), 2219-2240, 2022 | 39 | 2022 |
| Fashion consumption during COVID-19: Comparative analysis of changing acquisition practices across nine countries and implications for sustainability K Vladimirova, CE Henninger, C Joyner-Martinez, S Iran, S Diddi, ... Cleaner and Responsible Consumption 5, 100056, 2022 | 36 | 2022 |
| eWOM: The rise of the opinion leaders S Zhou, H McCormick, M Blazquez, L Barnes Social Commerce: Consumer Behaviour in Online Environments, 189-212, 2019 | 24 | 2019 |
| Sustainable knowledge from consumer perspective addressing microfibre pollution S Yan, CE Henninger, C Jones, H McCormick Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020 | 21 | 2020 |
| 3D-printing in the fashion industry: A fad or the future? H McCormick, R Zhang, R Boardman, C Jones, CE Henninger Technology-driven sustainability: Innovation in the fashion supply chain …, 2020 | 19 | 2020 |
| ‘Take a Stand’: The Importance of Social Sustainability and Its Effect on Generation Z Consumption of Luxury Fashion Brands H McCormick, P Ram Sustainable luxury: an international perspective, 219-239, 2022 | 17 | 2022 |
| When mortality knocks: Pandemic-inspired attitude shifts towards sustainable clothing consumption in six countries S Iran, CMJ Martinez, K Vladimirova, S Wallaschkowski, S Diddi, ... International Journal of Sustainable Fashion & Textiles 1 (1), 9-39, 2022 | 17 | 2022 |
| Cradle-to-cradle versus consumer preferences in the fashion industry CE Henninger, M Blazquez, R Boardman, C Jones, H McCormick, ... Encyclopaedia of Renewable and Sustainable Materials, Oxford:: Elsevier, 353-57, 2020 | 16 | 2020 |
| Investigating how online fashion product page design affects the consumer's clothing fit appraisal C Chrimes, R Boardman, G Vignali, H McCormick Journal of Consumer Behaviour 21 (6), 1478-1493, 2022 | 14 | 2022 |
