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Helen McCormick
Helen McCormick
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Zweryfikowany adres z manchester.ac.uk
Tytuł
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Marketing design elements of mobile fashion retail apps
V Magrath, H McCormick
Journal of Fashion Marketing and Management: An International Journal, 2013
1632013
Analysing the influence of the presentation of fashion garments on young consumers’ online behaviour
H McCormick, C Livett
Journal of Fashion Marketing and Management: An International Journal, 2012
1622012
Fashion retailing–past, present and future
H McCormick, J Cartwright, P Perry, L Barnes, S Lynch, G Ball
Textile Progress 46 (3), 227-321, 2014
1482014
Branding design elements of mobile fashion retail apps
V Magrath, H McCormick
Journal of Fashion Marketing and Management: An International Journal, 2013
662013
Shopping channel preference and usage motivations: Exploring differences amongst a 50-year age span
R Boardman, H McCormick
Journal of Fashion Marketing and Management: An International Journal, 2018
502018
Consumers' emotional responses to the Christmas TV advertising of four retail brands
J Cartwright, H McCormick, G Warnaby
Journal of Retailing and Consumer Services 29, 82-91, 2016
462016
Social media influencers’ narrative strategies to create eWOM: A theoretical contribution
S Zhou, L Barnes, H McCormick, MB Cano
International Journal of Information Management 59, 102293, 2021
302021
A virtual reality and retailing literature review: Current focus, underlying themes and future directions
L Xue, CJ Parker, H McCormick
Augmented Reality and Virtual Reality, 27-41, 2019
232019
The impact of product presentation on decision-making and purchasing
R Boardman, H Mccormick
Qualitative Market Research: An International Journal, 2019
212019
How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship …
S Zhou, M Blazquez, H McCormick, L Barnes
Journal of Business Research 134, 122-142, 2021
162021
eWOM: The rise of the opinion leaders
S Zhou, H McCormick, M Blazquez, L Barnes
Social Commerce, 189-212, 2019
152019
Sustainable knowledge from consumer perspective addressing microfibre pollution
S Yan, CE Henninger, C Jones, H McCormick
Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020
112020
3D-Printing in the Fashion Industry: A Fad or the Future?
H McCormick, R Zhang, R Boardman, C Jones, CE Henninger
Technology-Driven Sustainability, 137-154, 2020
72020
Augmented reality in retail: a systematic review of research foci and future research agenda
R Chen, P Perry, R Boardman, H McCormick
International Journal of Retail & Distribution Management, 2021
42021
Cradle-to-Cradle Versus Consumer Preferences in the Fashion Industry
CE Henninger, MB Cano, R Boardman, C Jones, H Mccormick, S Sahab
Encyclopedia of renewable and sustainable materials 5, 353-357, 2020
42020
Analysing and Conceptualising the Online Fashion Shopping Environment A Thesis submitted to The University of Manchester for the degree of Doctor of Philosophy in the Faculty …
H McCormick, D Vazquez
The University of Manchester, 2009
42009
Attention and behaviour on fashion retail websites: an eye-tracking study
R Boardman, H Mccormick
Information Technology & People, 2021
32021
Textile industry insights towards impact of regenerated cellulosic and synthetic fibres on microfibre pollution
S Yan, C Jones, CE Henninger, H McCormick
Sustainability in the Textile and Apparel Industries, 157-171, 2020
32020
Emotional response beyond PAD: the digital retail emotions scale (DRES) for m-commerce apps
H McCormick, V Magrath, CJ Parker
3rd International Colloquium of Design, Branding and Marketing (ICDBM), 2017
22017
Fashion consumption during COVID-19: Comparative analysis of changing acquisition practices across nine countries and implications for sustainability
K Vladimirova, CE Henninger, C Joyner-Martinez, S Iran, S Diddi, ...
Cleaner and Responsible Consumption 5, 100056, 2022
12022
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