Nalin Abeysekera

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	All	Since 2019
Citations	539	445
h-index	10	9
i10-index	12	8

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Co-authors

Dr. Ananda WickramasingheSenior Lecturer of Strategy & International Business, Design Thinking & Entrepreneurship, University of WollongongVerified email at lincolnaustralia.org.au
Dr. M. J. Renuka PereraSenior Lecturer, Department of computer ScienceVerified email at ou.ac.lk
J A S K JayakodyProfessor in Management & Organization Studies Director, Institute of Human Resource AdvancementVerified email at ihra.cmb.ac.lk
R.H.Asari Tharuka PereraLecturer,Department of Marketing Management, The Open University of Sri Lanka.Verified email at ou.ac.lk
Buddhika Hewawasamvisiting faculty, university of colombo, SriLankan Aviation CollegeVerified email at srilankan.com
G.D. Samarasinghe,Professor in Marketing & Entrepreneurship, Faculty of Business, University of MoratuwaVerified email at uom.lk
V. KumaradeepanSenior Lecturer in Marketing, University of Jaffna, Sri LankaVerified email at jfn.ac.lk
B.A. Nuresh ErandaUniversity of PeradeniyaVerified email at pdn.ac.lk
Dewasiri, N.J.Professor in Finance, Faculty of Management Studies, Sabaragamuwa University of Sri LankaVerified email at mgt.sab.ac.lk
LPS GaminiSenior lecturer,Department of Management Studies, The Open University of Sri LankaVerified email at ou.ac.lk
Rajphriyadharshini RajmohanUniversity of JaffnaVerified email at univ.jfn.ac.lk
L P D S PATHIRANADoctoral Student of Business Administration at University of Kelaniya, MBA (UK) ,MCIM, MSLIMVerified email at kelanicables.com
Prof. Vasthiyampillai SivalogathasanProfessor in Management Studies, Faculty of Management Studies, The Open University of Sri Lanka.Verified email at ou.ac.lk
Gayithri Niluka KuruppuSenior Lecturer in Finance, University of Moratuwa, Sri LankaVerified email at uom.lk
Purnendu MandalProfessor of BusinessVerified email at lamar.edu
K S ChandrasekarProfessor, IMK, University of KeralaVerified email at keralauniversity.ac.in
Manuja Ariyapperuma (Ariyapperuma,...Lecturer in Business Management, Wayamba University of Sri LankaVerified email at wyb.ac.lk
Dr. S. SapukotanageThe Open University Sri LankaVerified email at ou.ac.lk
Tharindu RathnayakeLecturer - Department of Marketing Management, The Open University of Sri LankaVerified email at ou.ac.lk
Kalimuththu ShanmuganathanLecturerVerified email at ucj.ac.lk

Nalin Abeysekera

Professor in Management Studies,Open University of Sri Lanka

Verified email at ou.ac.lk - Homepage

Marketing leadership Teaching and Learning


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Influence of social media marketing on customer engagement FS Farook, N Abeysekara International Journal of Business and Management Invention 5 (12), 115-125, 2016	158	2016
Factors affecting learners’ perception of e-learning during the COVID-19 pandemic R Perera, N Abeysekera Asian association of open universities journal 17 (1), 84-100, 2022	38	2022
EFFECT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY OF ONLINE COMPANIES. S Kavisekera, N Abeysekera Management & Marketing Journal 14 (2), 2016	35	2016
Relationship marketing perspective on salespersons’ transformational leadership behavior effect N Abeysekera, J Jayakody Contemporary Management Research 7 (2), 2011	34	2011
Relationship marketing and customer orientation of sales people: learning from banks N Abeysekera, A Wickramasinghe International Journal of Financial Services Management 6 (1), 79-91, 2013	21	2013
The mediating effect of trust on consumer behavior in social media marketing environments A Karunasingha, N Abeysekera South Asian Journal of Marketing 3 (2), 135-149, 2022	18	2022
PLS-SEM based analysis of service quality and satisfaction in open distance learning in Sri Lanka MJR Perera, GM Johar, A Kathibi, H Atan, N Abeysekera, IR Dharmaratne International Journal of Business and Management 12 (11), 194-217, 2017	18	2017
Corporate social responsibility and dividend policy in Sri Lankan firms: A data triangulation approach NJ Dewasiri, N Abeysekera Journal of Public Affairs, e2283, 2020	14	2020
Relationship marketing: Customer commitment and trust as a strategy for corporate banking sector in SriLanka N Abeysekera, B Hewawasam, SL Airlines Open University of Sri Lanka, University of Kelaniya, Sri Lanka, 2010	14*	2010
Factors affecting learners’ perception of e-learning during the COVID-19 pandemic. Asian Association of Open Universities Journal, 17 (1), 84–100 R Perera, N Abeysekera AAOUJ-10-2021-0124, 2022	10	2022
Influencing factors for customer satisfaction of mobile-money services, with special reference to mcash service by Mobitel Sri Lanka C Thilakarathne, N Abeysekera Asia Pacific Journal of Marketing and Retail Management 7 (2), 2317-2349, 2016	10	2016
Model-based analysis of student satisfaction in open distance learning MJR Perera, N Abeysekera University of Kelaniya, 2015	10*	2015
Influence of social media marketing on customer engagement F Farrok, N Abeysekara International Journal of Business and Management Invention 5 (12), 115-125, 2016	9	2016
Effectiveness of customer social participation for academic purposes: a case of informal WhatsApp groups AAI Lakmali, N Abeysekera, DACS Silva Asian Association of Open Universities Journal 16 (3), 326-343, 2021	8	2021
The impact of green attributes on customer Loyalty of supermarket outlets in Sri Lanka V Fernando, N Abeysekara, GD Samarasinghe, GN Kuruppu 2017 Moratuwa Engineering Research Conference (MERCon), 395-400, 2017	8	2017
Transforming nobody to somebody: Do transformational leadership and relationship marketing make a difference for sustainable marketing? N Abeysekera, A Wickramasinghe International Journal of Trade and Global Markets 5 (1), 31-42, 2012	8	2012
Influence of Social Media Marketing on Customer Engagement Human resource analysis View project F Safwa Farook, N Abeysekera International Journal of Business and Management Invention 5, 115-125, 2016	7	2016
The impact of “Cause Related Marketing”(CRM) on “Brand Awareness”.(Special reference to “Cargills Agricultureand Commercial Bank Pvt. Ltd.”, Sri Lanka.) CD Yatawatte, N Abeysekera	7*	2015
Strategic corporate social responsibility through redefining the firm’s value chain N Eranda, N Abeysekera International Journal of Business and Social Research 5 (6), 23-32, 2015	7	2015
Predictive Drivers of Students" Satisfaction in Open Distance Learning In Sri Lanka MT Perera, N Abeysekera, S Sudasinghe, I Dharmaratne	6	2018

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