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Elena Cedrola
Elena Cedrola
Università di Macerata - Dipartimento di Economia e Diritto
Zweryfikowany adres z unimc.it
Tytuł
Cytowane przez
Cytowane przez
Rok
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
NS Davcik, S Cardinali, P Sharma, E Cedrola
Journal of Business Research 128, 650-660, 2021
1212021
Il marketing internazionale per le piccole e medie imprese
E Cedrola
McGraw-Hill, 2005
632005
Loyalty marketing and loyalty cards: a study of the Italian market
E Cedrola, S Memmo
International Journal of Retail & Distribution Management 38 (3), 205-225, 2010
522010
Fashion branding and communication: core strategies of European luxury brands
B Jin, E Cedrola
Springer, 2017
502017
Louis Vuitton’s art-based strategy to communicate exclusivity and prestige
S Masè, E Cedrola
Fashion branding and communication: Core strategies of European luxury …, 2017
382017
Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands
A Bernardi, CL Cantù, E Cedrola
Journal of Global Fashion Marketing 13 (2), 116-133, 2022
312022
Piccole e medie imprese e internazionalita’: strategie di business, relazioni, innovazione
E Cedrola, B Loretta
Sinergie 85, 71-92, 2011
302011
Internet for franchising: current use and areas of improvement—Results of an empirical research
E Cedrola, S Memmo
Journal of Euromarketing 18 (1), 5-21, 2009
242009
Three decades of research in health and food marketing: A systematic review
K Silchenko, S Askegaard, E Cedrola
Journal of Consumer Affairs 54 (2), 541-580, 2020
232020
Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model
S Masè, E Cedrola, G Cohen-Cheminet
Journal of Global Fashion Marketing 9 (3), 223-236, 2018
222018
Brands as core assets: Trends and challenges of branding in fashion business
B Jin, E Cedrola
Fashion Branding and Communication: Core Strategies of European Luxury …, 2017
202017
Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change
M Giovannetti, A Sharma, S Cardinali, E Cedrola, D Rangarajan
Industrial Marketing Management 107, 433-449, 2022
192022
Process innovation: Hidden secret to success and efficiency
BE Jin, E Cedrola, N Kim
Process innovation in the global fashion industry, 1-23, 2019
192019
The business opportunity of blockchain value creation among the Internet of value
A Sestino, L Giraldi, E Cedrola, SZ Zamani, G Guido
Global Business Review, 09721509221115012, 2022
172022
Product innovation in the global fashion industry
B Jin, E Cedrola
Springer, 2017
162017
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
E Cedrola, L Battaglia
Journal of Global Scholars of Marketing Science 23 (4), 394-408, 2013
162013
Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands
S Masè, E Cedrola, C Davino, G Cohen-Cheminet
International Journal of Arts Management 22 (3), 55-66, 2020
142020
The Italian SMEs in the International context. A model to succeed in the global arena
E Cedrola, L Battaglia, A Tzannis
Quaderno del Dip. di Istituzioni Economiche e Finanziarie, Università degli …, 2009
142009
Product innovation: Core to continued success
B Jin, E Cedrola
Product innovation in the global fashion industry, 1-33, 2018
132018
Interazione culturale e processi di negoziazione
L Battaglia, E Cedrola
Marketing e management interculturale. Attori, politiche e organizzazione 1 …, 2010
132010
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