| Do brands make consumers happy?-A masstige theory perspective A Kumar, J Paul, S Starčević Journal of Retailing and Consumer Services 58, 102318, 2021 | 99 | 2021 |
| Why millennials as digital travelers transformed marketing strategy in tourism industry S Starčevic, S Konjikušić Starcevic, S., &Konjikusic, S.(2018), Why Millenials As Digital Travelers …, 2018 | 39 | 2018 |
| The origin and historical development of branding and advertising in the old civilizations of Africa, Asia and Europe S Starcevic Marketing 46 (3), 179-196, 2015 | 36 | 2015 |
| Self-Compassion and Empathy as Predictors of Happiness among Late Adolescents A Inam, H Fatima, H Naeem, H Mujeeb, R Khatoon, T Wajahat, LC Andrei, ... Social Sciences 10 (10), 380, 2021 | 14 | 2021 |
| Istrazivanje koncepta licnosti brenda u marketingu S Starcevic Marketing 44 (2), 149-172, 2013 | 13* | 2013 |
| Which attributes are the most important in the context of the slow food festival? D Dimitrovski, S Starčević, V Marinković Leisure Sciences 46 (3), 340-358, 2024 | 10 | 2024 |
| Ličnost brenda: Razlika koju je najteže kopirati S Starčević Beograd: Fakultet za ekonomiju, finansije i administraciju–FEFA, 2016 | 9 | 2016 |
| Lični koncept kao značajna determinanta izbora brendova i ponašanja potrošača u kupovini S Starčević Marketing 42 (3), 106-117, 2011 | 8 | 2011 |
| Applications characteristics of different biodiesel blends in modern vehicles engines: a review DL Loo, YH Teoh, HG How, JS Teh, LC Andrei, S Starčević, F Sher Sustainability 13 (17), 9677, 2021 | 7 | 2021 |
| Finansijska vrednost brenda i brend ekviti: Perspektiva kompanije i potrošača S Starčević Anali ekonomskog fakulteta u Subotici 48, 2014 | 5 | 2014 |
| Why we need to extend the classical model of brand personality: the practical value of brand personality measuring tool for marketers S Starčević Proceedings of the XII Convibra International Conference–Business, Online …, 2016 | 3 | 2016 |
| Imidž marke-posredna karika pri kreiranju vrijednosti marke S Starčević Zbornik radova Ekonomskog fakulteta u Sarajevu, 173-188, 2006 | 3 | 2006 |
| The Impact of Social Media on Knowledge Management S Starčević, F Sher 3rd Virtual International Conference Path to a Knowledge Society Managing …, 2021 | 2* | 2021 |
| Mogućnosti i efekti primene komparativnog oglašavanja S Starčević Ekonomski anali 51, 2006 | 2 | 2006 |
| Applications Characteristics of Different Biodiesel Blends in Modern Vehicles Engines: A Review. Sustainability 2021, 13, 9677 DL Loo, YH Teoh, HG How, JS Teh, LC Andrei, S Starčević, F Sher s Note: MDPI stays neu-tral with regard to jurisdictional claims in …, 2021 | 1 | 2021 |
| The importance of understanding the consumers’ extended self and how it changes under the influence of digital technologies S Starčević Zbornik Matice srpske za drustvene nauke, 59-73, 2019 | 1 | 2019 |
| Implementation of ambush marketing strategy S Starčević, A Majdarević, E Marinković Anali Ekonomskog fakulteta u Subotici, 49-65, 2018 | 1 | 2018 |
| BRAND PERSONALITY: THE MOST DIFFICULT DIFFERENCE TO COPY S Starcevic FEFA - Faculty of Economics, Finance and Administration, 2016 | 1* | 2016 |
| УТИЦАЈ АНГАЖОВАЊА ПОЗНАТИХ ЛИЧНОСТИ НА ЕФЕКТИВНОСТ ОГЛАШАВАЊА И ИМИЏ БРЕНДА С Старчевић | 1 | 2013 |
| Uticaj angažovanja poznatih ličnosti na efektivnost oglašavanja i imidž brenda S Starčević Zbornik radova Ekonomskog fakulteta u Istočnom Sarajevu, 147-161, 2013 | 1 | 2013 |
Farooq SherNottingham Trent UniversityZweryfikowany adres z ntu.ac.uk
