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Ekaterina Nemkova
Ekaterina Nemkova
Associate Professor, IESEG School of Management
Zweryfikowany adres z ieseg.fr
Tytuł
Cytowane przez
Cytowane przez
Rok
Export decision‐making orientation: an exploratory study
E Nemkova, AL Souchon, P Hughes
International Marketing Review, 2012
932012
Leveraging of Dynamic export capabilities for competitive advantage and performance consequences: Evidence from China
K Efrat, P Hughes, E Nemkova, AL Souchon, J Sy-Changco
Journal of Business Research 84, 114-124, 2018
902018
Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions
AY Banin, N Boso, M Hultman, AL Souchon, P Hughes, E Nemkova
Industrial Marketing Management 59, 120-130, 2016
722016
The impact of agility on the market performance of born-global firms: an exploratory study of the ‘Tech City’innovation cluster
E Nemkova
Journal of Business Research 80, 257-265, 2017
702017
Does improvisation help or hinder planning in determining export success? Decision theory applied to exporting
E Nemkova, AL Souchon, P Hughes, M Micevski
Journal of International Marketing 23 (3), 41-65, 2015
702015
In search of meaningful work on digital freelancing platforms: the case of design professionals
E Nemkova, P Demirel, L Baines
New Technology, Work and Employment 34 (3), 226-243, 2019
422019
Spontaneity and international marketing performance
AL Souchon, P Hughes, AM Farrell, E Nemkova, JS Oliveira
International Marketing Review, 2016
402016
Controversial advert perceptions in SNS advertising: The role of ethical judgement and religious commitment
S Kadić-Maglajlić, M Arslanagić-Kalajdžić, M Micevski, N Michaelidou, ...
Journal of business ethics 141 (2), 249-265, 2017
352017
Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters
P Hughes, AL Souchon, E Nemkova, IR Hodgkinson, JS Oliveira, N Boso, ...
Industrial Marketing Management 83, 59-69, 2019
302019
Reproducing Global Inequalities in the Online Labour Market: Valuing Capital in the Design Field
P Demirel, E Nemkova, R Taylor
Work, Employment and Society 35 (5), 914-930, 2021
132021
Social capital creation on professional sharing economy platforms: The problems of rating dependency and the non-transferability of social capital
Z Tóth, E Nemkova, G Hizsák, P Naudé
Journal of Business Research 144, 450-460, 2022
72022
Decision-making in an export context: combining planning and improvisation to improve export performance
E Nemkova
Loughborough University, 2014
42014
Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences
K Efrat, AL Souchon, P Dickenson, E Nemkova
Journal of Business Research 137, 601-613, 2021
32021
Export Decision-Making: Combining Planning and Improvisation to Enhance Performance
E Nemkova, A Souchon, P Hughes
Marketing Challenges in a Turbulent Business Environment, 135-136, 2016
22016
Factors and types of consumer behaviour in the food market
EV Nemkova
JOURNAL OF ECONOMIC SOCIOLOGY-EKONOMICHESKAYA SOTSIOLOGIYA 9 (5), 68-85, 2008
22008
How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market
M Hultman, N Boso, AA Yeboah‐Banin, I Hodgkinson, AL Souchon, ...
European Management Review, 2022
12022
Employment Strategies in the Online Labour Market: A Bourdieusian Perspective
E Nemkova, P Demirel, R Taylor
32nd Annual Meeting, 2020
2020
Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences
P Dickenson, A Souchon, K Efrat, E Nemkova
Loughborough University, 0
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