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Thomas Martin Key
Thomas Martin Key
Associate Professor of Digital Strategy and Marketing, University of Colorado Colorado Springs
Verified email at uccs.edu - Homepage
Title
Cited by
Cited by
Year
Business strategy and the management of digital marketing
EM Olson, KM Olson, AJ Czaplewski, TM Key
Business horizons 64 (2), 285-293, 2021
2782021
Upstream social marketing strategy: An integrated marketing communications approach
TM Key, AJ Czaplewski
Business Horizons 60 (3), 325-333, 2017
2502017
Domains of digital marketing channels in the sharing economy
TM Key
Journal of Marketing Channels 24 (1-2), 27-38, 2017
1842017
The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines
T Clark, TM Key, M Hodis, D Rajaratnam
Journal of the Academy of Marketing Science 42, 223-241, 2014
982014
Marketing’s theoretical and conceptual value proposition: Opportunities to address marketing’s influence
TM Key, T Clark, OC Ferrell, DW Stewart, L Pitt
AMS Review 10, 151-167, 2020
602020
Brand activism change agents: Strategic storytelling for impact and authenticity
TM Key, AL Keel, AJ Czaplewski, EM Olson
Journal of strategic marketing 31 (7), 1339-1355, 2023
462023
Preparing Workplace-Ready Students with Digital Marketing Skills
TM Key, AJ Czaplewski, JM Ferguson
Marketing Education Review, 1-5, 2019
412019
Crowdsourcing to manage service gaps in service networks
A Blair, TM Key, M Wilson
Journal of Business & Industrial Marketing 34 (7), 1497-1505, 2019
182019
Watch out: Themes in timepiece communities of counterfeit consumption
TM Key, RE Boostrom Jr, MT Adjei, DA Campbell
Journal of Consumer Behaviour 12 (4), 307-317, 2013
172013
How executives talk: Exploring marketing executive value articulation with computerized text analysis
TM Key, AL Keel
European journal of marketing 54 (3), 546-569, 2020
132020
The methodologies of the marketing literature: Mechanics, uses and craft
T Clark, TM Key
AMS Review, 1-16, 2021
82021
Embedded ethics: How complex systems and structures guide ethical outcomes
TM Key, C Azab, T Clark
Business Horizons 62 (3), 327-336, 2019
72019
Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field
T Clark, TM Key, C Azab
AMS Review 12 (3), 157-161, 2022
52022
Re-institutionalizing marketing
TM Key, T Clark, OC Ferrell, DW Stewart, L Pitt
AMS Review 11 (3), 446-453, 2021
52021
Information transparency as competitive advantage: Research approaches to platform ecosystem design and competition
TM Key, G Challagalla
AMS Review 10, 145-147, 2020
52020
Narrative, Marketing, and Persuasion: How Storytelling Contributes to Marketing's Influence Within the Firm
TM Key
42012
Strategic storytelling
A Mills, TM Key
Business Horizons 66 (3), 309-311, 2023
32023
Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches
TM Key, TN Duening
Contemporary Management Research 16 (4), 279-300, 2020
32020
Country market sequential order-of-entry: A learning effects approach
C Azab, TM Key, T Clark
Journal of Global Marketing 30 (4), 210-227, 2017
32017
Can Marijuana Counter-Marketing Prevent Underage Use?: Analyzing Youth Response to Colorado’s “Don’t Be a Lab Rat” Campaign
M Sukle, D Schultz, AJ Czaplewski, TM Key
Journal of Advertising Research 61 (4), 456-471, 2021
22021
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