| Customer loyalty program as a tool of customer retention: literature review M Hofman-Kohlmeyer CBU International Conference Proceedings 4, 199-203, 2016 | 37 | 2016 |
| Characterization of new business opportunities in virtual commerce MHK Magdalena Hofman-Kohlmeyer World Scientific News, 175-184, 2017 | 11 | 2017 |
| Przedsiębiorczość międzynarodowa w świetle badań naukowych–przegląd literatury M Hofman-Kohlmeyer Studia Ekonomiczne 352, 100-110, 2018 | 9 | 2018 |
| The role of storytelling in building a brand M Hofman-Kohlmeyer Humanitas University's Research Papers Management 18 (3), 131-145, 2017 | 8 | 2017 |
| Customer engagement with a brand in the context of social media M Hofman-Kohlmeyer CBU International Conference Proceedings 5, 172-177, 2017 | 8 | 2017 |
| To mod or not to mod—an empirical study on game modding as customer value co-creation K Bilińska-Reformat, A Dewalska-Opitek, M Hofman-Kohlmeyer Sustainability 12 (21), 9014, 2020 | 7 | 2020 |
| PLAYERS AS PROSUMERS-HOW CUSTOMER ENGAGEMENT IN GAME MODDING MAY BENEFIT COMPUTER GAME MARKET. A Dewalska-Opitek, M Hofman-Kohlmeyer Central European Business Review 10 (2), 2021 | 6 | 2021 |
| Brand-related user-generated content in simulation video games: qualitative research among polish players M Hofman-Kohlmeyer Central European Management Journal 29 (1), 61-87, 2021 | 5 | 2021 |
| Effective on-line advertisement of an enterprise-directions of changes I Dudzik-Lewicka, M Hofman-Kohlmeyer Current problems in management, ed. A. Barcik, H. Howaniec, Z. Malara …, 2015 | 5 | 2015 |
| Widoczność produktu oraz zgodność z wątkiem gry a skuteczność lokowania marek w grach komputerowych,„ M Hofman-Kohlmeyer, M Mitręga Przedsiębiorczość i Zarządzanie 19 (5, cz. 1 Agile Commerce-inteligentne …, 2018 | 4 | 2018 |
| Komunikacja marketingowa w grach komputerowych-współczesne kierunki badań M Hofman-Kohlmeyer Studia Ekonomiczne 328, 70-82, 2017 | 4 | 2017 |
| Komunikacja marketingowa w grach komputerowych-przyrost wiedzy, kierunki badań M Mitręga, M Hofman-Kohlmeyer Marketing i Rynek, 83-90, 2017 | 4 | 2017 |
| The issue of children in promotional message in computer game M Hofman-Kohlmeyer World Scientific News 57, 137-147, 2016 | 4 | 2016 |
| Postrzeganie i skuteczność poszczególnych form reklamy internetowej I Dudzik-Lewicka, M Hofman-Kohlmeyer Zeszyty Naukowe Wyższej Szkoły Humanitas. Zarządzanie, 207-225, 2015 | 4 | 2015 |
| Impact of product placement strategies on brand reception–Literature review M Hofman-Kohlmeyer Humanitas University's Research Papers Management 21 (3), 69-86, 2020 | 3 | 2020 |
| Creating Branded Computer Game Elements as a Form of Customer Engagement M Hofman-Kohlmeyer Humanitas University's Research Papers Management 20 (3), 271-286, 2019 | 3 | 2019 |
| Why people join virtual worlds of computer games? Qualitative research amongst polish users M Hofman-Kohlmeyer CBU International Conference Proceedings 7, 130-136, 2019 | 3 | 2019 |
| Players as a prosumer. Individual motives for engaging in game modding M Hofman-Kohlmeyer World Scientific News, 191-203, 2019 | 3 | 2019 |
| BRAND IN NEW MEDIA. USERS’MOTIVATIONS FOR CONTENT CREATION AND CONTENT SHARING M Hofman-Kohlmeyer Humanitas University's Research Papers Management 21 (3), 225-241, 2020 | 2 | 2020 |
| Determinants Of Effective Product Placement In Computer Games–Literature Review MHK Hofman-Kohlmeyer CBU International Conference Proceedings 6, 181-186, 2018 | 2 | 2018 |
