Does Image of Country-of-origin Matter to Brand Equity? M NM Yasin, MN Noor, O Mohamad Journal of Product and Brand Management 16 (1), 38-48, 2007 | 1217* | 2007 |
Green product purchase intention: Some insights from a developing country T Ramayah, JWC Lee, O Mohamad Resources, conservation and recycling 54 (12), 1419-1427, 2010 | 833 | 2010 |
The impact of service quality on customer loyalty: A study of banks in Penang, Malaysia LL Kheng, O Mahamad, T Ramayah International journal of marketing studies 2 (2), 57, 2010 | 829 | 2010 |
Service quality, customer satisfaction and loyalty: a test of mediation O Mahamad, T Ramayah, R Mosahab International business research 3 (4), 72, 2010 | 749 | 2010 |
International risk perceptions and mode of entry: a case study of Malaysian multinational firms ZU Ahmed, O Mohamad, B Tan, JP Johnson Journal of Business Research 55 (10), 805-813, 2002 | 225 | 2002 |
Export promotion programs of Malaysian firms: An international marketing perspective ZU Ahmed, O Mohamad, J Johnson Journal of Business Research 55 (10), 831-843, 2002 | 165 | 2002 |
Does' made in...'matter to consumers? A Malaysian study of country of origin effect O Mohamad, ZU Ahmed, ED Honeycutt Jr, TH Tyebkhan Multinational Business Review 8 (2), 69-69, 2000 | 131 | 2000 |
Islamic social business to alleviate poverty and social inequality MN Aziz, OB Mohamad International Journal of Social Economics 43 (6), 573-592, 2016 | 118 | 2016 |
Testing the dimensionality of Consumer Ethnocentrism Scale (CETSCALE) among a young Malaysian consumer market segment PC Teo, O Mohamad, T Ramayah African Journal of Business Management 5 (7), 2805, 2011 | 118 | 2011 |
The market orientation–performance relationship: The empirical link in export ventures CC Julian, O Mohamad, ZU Ahmed, S Sefnedi Thunderbird International Business Review 56 (1), 97-110, 2014 | 100 | 2014 |
The determinants of housing satisfaction level: A study on residential development project by Penang Development Corporation (PDC) M Jaafar, NL Hasan Jurnal Kemanusiaan 3 (2), 2005 | 78 | 2005 |
Effects of skepticism on consumer response toward cause-related marketing in Malaysia MM Anuar, O Mohamad International business research 5 (9), 98, 2012 | 72 | 2012 |
Technology adoption among small and medium enterprises (SME's): A research agenda T Ramayah, M Osman, A Omar, M Marimuthu World Academy of Science, Engineering and Technology. Proceedings 3 (5), 512-515, 2009 | 72 | 2009 |
Technology Acceptance Model: is it applicable to users and non users of internet banking T Ramayah, JJ Ma’ruf, M Jantan, M Osman The proceedings of the international Seminar, Indonesia-Malaysia, the role …, 2002 | 70 | 2002 |
Corporate Entrepreneurship and Firm Performance: The Role of Business Environment as a Moderator. O Mohamad, T Ramayah, H Puspowarsito, D Natalisa, DPE Saerang IUP Journal of Management Research 10 (3), 2011 | 65 | 2011 |
Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model FA Abdelfattah, MS Rahman, O Mohamad Journal of Industrial Engineering and Management (JIEM) 8 (5), 1639-1660, 2015 | 63 | 2015 |
Determining factors for the usage of web-based marketing applications by small and medium enterprises (SMEs) in Malaysia A Omar, T Ramayah, LB Lin, O Mohamad, M Marimuthu Journal of Marketing Development and Competitiveness 5 (2), 70-86, 2011 | 62 | 2011 |
Technology usage among owners/managers of SME’s: The role of demographic and motivational variables T Ramayah, R Siron, N Dahlan, O Mohamad The proceedings of the 6th Annual Asian-Pacific Forum for Small Business on …, 2002 | 61 | 2002 |
Intention to purchase via the internet: A comparison of two theoretical models JJ Ma’ruf, O Mohamad, T Ramayah Asian Academy of Management Journal 10 (1), 79-95, 2005 | 60 | 2005 |
E-lifestyle, customer satisfaction, and loyalty among the generation Y mobile users SH Hassan, T Ramayah, O Mohamed, A Maghsoudi Asian Social Science 11 (4), 157, 2015 | 57 | 2015 |