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Dr. Alistair Mokoena
Dr. Alistair Mokoena
Extraordinary Professor of Practice, North West University Business School
Zweryfikowany adres z google.com
Tytuł
Cytowane przez
Cytowane przez
Rok
A framework for the sustainability of advertising agencies in an emerging economy: the case of South Africa
A Mokoena, JJ Prinsloo, R Gawlik, T Pelser
Journal of Marketing Communications 29 (1), 46-66, 2023
62023
Qualitative Analysis On The Impact Of Digital Disruption On The Competitiveness Amongst South African Advertising Agencies
A Mokoena, JJ Prinsloo
2022 INTERNATIONAL BUSINESS CONFERENCE, 1885, 2022
2022
THE IMPACT OF DIGITAL DISRUPTION ON THE MARKETING AND ADVERTISING FUNCTIONS
AG Mokoena, JJ Prinsloo
IBC, 2021
2021
An investigation into the impact of the storytelling technique on advertising effectiveness in the South African media landscape
S Pramjeeth, AG Mokoena
2014
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